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    <title>WorldChanging</title>
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    <link rel="service.post" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1" title="WorldChanging" />
    <updated>2008-08-21T02:09:40Z</updated>
    <subtitle>Tools, Models and Ideas for Building a Bright Green Future</subtitle>
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<entry>
    <title>Can Sustainability Save the Midwest?</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008359.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8359" title="Can Sustainability Save the Midwest?" />
    <id>tag:www.worldchanging.com,2008://1.8359</id>
    
    <published>2008-08-13T00:46:02Z</published>
    <updated>2008-08-13T00:26:22Z</updated>
    
    <summary> Since World War II, Midwestern farmers have been encouraged to use machinery, chemicals and government policies to ramp up crop and livestock production to...</summary>
    <author>
        <name>Sarah Kuck</name>
        
    </author>
            <category term="Columns" />
            <category term="Food and Farming" />
    
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        <![CDATA[<p><img alt="Midwest%20Farm.jpg" src="http://www.worldchanging.com/Midwest%20Farm.jpg" width="240" height="161" align="right" hspace="5" vspace"5"/> Since World War II, Midwestern farmers <a target="new" href="http://www.sarep.ucdavis.edu/Concept.htm#Context">have been encouraged</a> to use machinery, chemicals and government policies to ramp up crop and livestock production to feed the growing population and economy. But since then, many farmers have felt the <a target="new" href="http://www.worldchanging.com/archives//007068.html">harmful effects</a> of this quantity-over-quality production model, and have started to investigate how to make their methods more sustainable.</p>

<p>During the past few decades, small organizations promoting sustainable agriculture have been popping up and banding together across the Midwest to create a patchwork of information, support and tools for those interested in taking part in the sustainable agriculture movement.</p>

<p>Groups like the <a target="new" href="http://www.msawg.org/FAQ.html">Midwest Sustainable Agriculture Working Group</a> and its lobbyist sister group the <a target="new" href="http://www.msawg.org">Sustainable Agriculture Coalition</a> started promoting ideas of sustainable farming in 1988. The coalition is made up of farm, food, rural, religious and conservation organizations that work together to advance grassroots sustainable agriculture perspectives within the Department of Agriculture.</p>

<p>Other organizations, like the <a target="new" href="http://www.mosesorganic.org/">Midwest Organic Sustainable Education Service</a> and the <a target="new" href="http://www.farrms.org/">Foundation for Agricultural and Rural Resources Management & Sustainability</a>, provide resources, create programs and host conferences and workshops for communities and farmers interested in sustainability. MOSES hosts one of the largest annual farming conferences in the country (in my hometown of La Crosse, Wis.), provides an organic farming directory, and supports a host of educational projects to support farmers who want to transition from traditional to organic farming.  </p>

<p>Information providers, like the National Sustainable Agriculture Information Service (<a target="new" href="http://www.attra.org/">ATTRA</a>), offer farmers a <a target="new" href="http://www.attra.org/energy.php">database</a> of searchable success stories and informational links about how farms are choosing to invest in renewable energy and in efficient machinery that saves water, conserves fuel and protects the soil. </p>

<p>Under success stories, ATTRA lists Wisconsin farms Deer Ridge Farm in Nelsonville and the Tinedale Farm in Wrightstown. Each has recently installed <a target="new" href="http://en.wikipedia.org/wiki/Anaerobic_digestion">anaerobic digesters</a>, a machine that turns biodegradable waste into electricity. These farms report that they are now creating so much energy, that they're able turn a profit by selling their surplus power back to the grid -- now creating a mutually beneficial production model. ATTRA hopes that success stories like these will encourage other farmers to try producing renewable energy on their own land.</p>

<p>The work of world changing organizations like these helps show farmers and other community members that new ideas and technologies concerning sustainable agriculture can not only <a target="new" href="http://www.worldchanging.com/archives//007018.html">reduce harm to our environment</a>, but can also help them reduce energy costs and improve their own economic conditions. </p>

<p>According the  <a target="new" href="http://www.ucsusa.org/clean_energy/renewable_energy_basics/renewable-energy-and-agriculture-a-natural-fit.html">Union of Concerned Scientists fact sheet on Renewable Energy and Agriculture</a>, tripling U.S. use of biomass energy could provide as much as $20 billion in new income for farmers and rural communities, and reduce global warming emissions by the same amount as taking 70 million cars off the road.</p>

<p>Solar and wind power are two other renewable energy solutions that are helping farmers and our environment. According to the Union of Concerned Scientists:</p>

<blockquote>Solar heat collectors can be used to dry crops and warm homes, livestock buildings, and greenhouses. Solar water heaters can provide hot water for dairy operations, pen cleaning, and homes. Photovoltaics (solar electric panels) can power farm operations and remote water pumps, lights, and electric fences.</blockquote>

<blockquote>Wind energy alone could provide 80,000 new jobs and $1.2 billion in new income for farmers and rural landowners by 2020. Each turbine uses less than half an acre, so farmers can plant crops and graze livestock right next to the turbine's base. Some farmers have also purchased wind turbines; others are starting to form wind power cooperatives.</blockquote>

<p>Farmers generating and using renewable energy creates a win-win situation that is just the tip of the iceberg for the Midwest sustainability revolution. When I imagine a bright green future for my childhood home, I can see myself traveling back to Wisconsin from Seattle on a high-speed, zero-emissions public transportation system (like France’s <a target="new" href="http://en.wikipedia.org/wiki/TGV">TGV</a>). I can see wind turbines slowly spinning above <a target="new" href="http://archives.cnn.com/2000/NATURE/06/14/wind.power/">the fields</a> and <a target="new" href="http://www.conservationinformation.org/partners/040107/livestock.asp"> small-scale farmers working together</a> to share in creating methane digestors to power their farms and neighboring towns. I see fewer acres of cropland being used by megacorporations for things like corn syrup production, and more communities buying their food straight from local farmers.</p>

<p>I see vibrant sustainable communities, working together to create a local food and energy economy. </p>

<p>What do you see?<br />
</p>]]>
        
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</entry>
<entry>
    <title>Alternative Trade Networks and the Coffee System</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008350.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8350" title="Alternative Trade Networks and the Coffee System" />
    <id>tag:www.worldchanging.com,2008://1.8350</id>
    
    <published>2008-08-12T17:03:03Z</published>
    <updated>2008-08-12T17:33:11Z</updated>
    
    <summary>by John Thackara Every day 1.5 billion cups of coffee are drunk somewhere in the world – quite a few of them in this house...</summary>
    <author>
        <name></name>
        <uri>http://www.worldchanging.com/</uri>
    </author>
            <category term="Branding and Marketing" />
            <category term="Bright Green Economy" />
            <category term="Columns" />
            <category term="Social Entrepreneurship" />
            <category term="Sustainable Development" />
            <category term="Transforming Business" />
    
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        <![CDATA[<p>by John Thackara</p>

<p>Every day 1.5 billion cups of coffee are drunk somewhere in the world – quite a few of them in this house - but few of us in the North know much about the 25 million families that grow and produce this valuable bean. </p>

<p>After reading a new book called <a href="http://www.amazon.com/gp/product/0262524805?ie=UTF8&tag=worldchangi0b-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0262524805">Confronting The Coffee Crisis</a> I feel better informed not just about the negative aspects of the story - but also motivated to explore practically the potential of emerging alternative trade networks to change the bigger picture in profound ways.</p>

<p>In a system that can involve as many as eight transactions to bring the coffee to market, coffee farmers receive less than two percent of the price of a cup of coffee sold in a coffee bar or roughly six per cent of the value of a standard pack of ground coffee sold in a grocery store.</p>

<p>So far, so outrageous. Less well-known are the damaging effects of these unequal power relations embedded in global coffee networks: threatened livelihoods, greater poverty, malnutrition, deforestation, and out-migration. A “bigger, faster, cheaper” mentality has created a dynamic that exploits the most vulnerable at the bottom of the supply chain. </p>

<p>The intensification in production that started with the green revolution is based on the use of external inputs like chemical pesticides and ferttilizers, and machines and large scale irrigation to boost production. This technology generates economic concentration, social exclusion, the rtise of expensive ‘patented’ seeds, and the depreciation of natural capital via compacted, eroded and degraded soils, the loss of biodiversity, the pollution of groundwater.</p>

<p>Awareness in the North of these problems fuelled the rise of fair trade systems - but their proliferation has now become a problem on its own. It's easy to be overwhelmed buy a choice of options that can include “organic”, Fair Trade, Rainforest Alliance Certified, Utz certified, shade-grown, Bird Friendly, and so on. </p>

<p>Producers have a host of new practical problems to deal with. When Fair Trade adopted a certification-based model, they introduced more coffee-industry actors into what is now a billion dollar global market. At least 200 certifying agencies now audit farmsteads and post-harvest processing, storage, and transport across a global span. </p>

<p>Certification has enhanced the livlihood of certified coffee farmers – but the financial and bureaucratic costs are substantial. Certification services are arrayed along a transnational “chain of custody” and documented by an audit trail. Producers feel the effects as they are asked to jump through more and more hoops in order to access high value markets. </p>

<p>Although certified markets create consumer awareness of the inequities of coffee production, they often operate within the traditional coffee commodity systems which continue to be controlled mainly by large scale roasters and retailers.</p>

<p>The saddest development documented in the book is that Fair Trade is losing its social-movement identity in a bewildering welter of competing labels, brand names, product logos, and other marketing messages. "Direct producer-consumer solidarity ties are giving way to an individualistic consumer politics of choice as the FT labeling system becomes institutionalized," say the authors.</p>

<p>But the book ends on a positive note, and emphasizes that it's not a simple matter of ‘traditonal’ vs ‘modern’ farming. Interactions between local livelihoods and  global actors do not automatically have to be negative  </p>

<p>Traditional 'shade-tree' coffee systems, with their diverse shade tree species and multiple use strategies, are sophisticated examples of the application of ecological knowledge and can serve as the basis of sustainable agroecosystems of the future. </p>

<p>The potential is there, but the challenges are significant. Scaling up traditional-progressive systems confronts the a daunting array of quality hurdles. The most fascinating section of the book for me is the following quotation from the the Mexican agronomist Eduardo Martinez Torres, as he explains that quality control only begins with the growing:</p>

<p>“Next comes choosing the right time for harvesting; harvesting only mature berries; not allowing    harvested berries to heat up; sorting berries on intake; making sure the beans don’t crack during the depulping process; double sorting after depulping; making sure fermentation lasts the right length of time, ie between 24 and 48 hours, depending on the altitude and average temperature; thoroughly washing the berries; grading; properly drying, preferably both in the sun, as well as in the drier to avoid mildewing; the drying temperature should be moderate. The temperature should never be turned up to speed the process and save time, since an uneven drying process can significantly damage bean quality. When drying is done on patios, layers should not be too thick and beans should be constantly stirred. Never mix together beans of different grade of quality, beans at different stages of dryness, or beans from different altitudes. Selection, patience and care are the operative words during processing, since all these things make for the best bean quality and, consequently, the best price for the product”.</p>

<p>Hmm: so coffee is a complex business. But the book is filled with examples of growers groups that have been able to achieve remarkable progress by pooling expertise and resources that deliver a lot of the value currently added (if at all) by layers of intermediaries.</p>

<p>Of particular importance are alternative trade networks and the nascent Community Agroecology Network (CAN). Alternative trade networks emerging in the coffee system are based on lessons learned from farmers’ markets, community-supported agriculture, and attempts in other markets to connect producers and consumers in more direct relationships that are socially just and ecologically restorative, and promote mutual learning and positive change.</p>

<p>Alternative trade networks redistribute value through the network against the logic of bulk commodity production, reconvene trust between food producers and consumers during the direct exchange of goods.</p>

<p>In Agua Buena, Costa Rica, the farmers’ cooperative has developed the capacity to ship roasted coffee directly to North American consumers’ doors. Coffee delivery depends on the postal service, and direct exchange is difficulty; however email and Internet chatrooms facilitate these interactions.</p>

<p>Two other projects also deal with alternative trade networks. The first, <a href="http://www.feraltrade.org/cgi-bin/courier/courier.pl">Feral Trade,</a> created by the artist Kate Rich, has been trading goods along social networks since 2003; their first transaction was  the import of 30kg of coffee direct from El Salvador to a cultural centre in Bristol, UK. The import was negotiated using only social contacts, and was conducted via email, bank transfer and SMS. </p>

<p>Then there is the <a href="http://www.worldchanging.com/archives//006245.html">Fair Tracing project</a> whose aim is to to support ethical trade by implementing Tracking and Tracing Technologies in supply chains to provide consumers and producers with enhanced information. The idea is to It will give producers a better overview of the value chain and price structures along it, and to empower consumers  to trace a product’s origin and value chain.</p>]]>
        
    </content>
</entry>
<entry>
    <title>Staking the Vampire: The Future of Recharging</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008346.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8346" title="Staking the Vampire: The Future of Recharging" />
    <id>tag:www.worldchanging.com,2008://1.8346</id>
    
    <published>2008-08-12T00:30:12Z</published>
    <updated>2008-08-13T19:59:25Z</updated>
    
    <summary> By Glenn Fleishman The unsightly plastic warts on our walls are sucking down hundreds of gigawatts of power globally each year. It’s time to...</summary>
    <author>
        <name></name>
        <uri>http://www.worldchanging.com/</uri>
    </author>
            <category term="Columns" />
            <category term="Emerging Technologies" />
    
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        <![CDATA[<p><img alt="green%20plug.jpg" src="http://www.worldchanging.com/green%20plug.jpg" width="470" height="177" /></p>

<p><br />
By Glenn Fleishman</p>

<p>The unsightly plastic warts on our walls are sucking down hundreds of gigawatts of power globally each year. It’s time to put a stop to that needless energy drain by replacing dumb bricks with smart hubs -- putting a computerized stake through the hearts of our home electrical vampires.</p>

<p>Devices that are plugged in but not in use consume between 200 and 400 terawatt hours (TWh) per year, according to the <a target="new" href="http://www.iea.org/">International Energy Agency</a>. Other research pegs the not-in-use drain from 5 to 25 percent of all residential energy used in the U.S., with numbers rising.</p>

<p>Research doesn’t divvy up between the consumption of DC-converting “wall warts” that provide juice to recharge batteries or convert power for various electronics, and the power sucked by the standby mode of televisions, microwaves and other appliances that are ostensibly “off.” But experts believe the adapters drain a significantly greater amount. </p>

<p>DC adapters waste power through excess heat in transforming AC to DC current, through continual charging (which shortens device lifespans), and through drawing power even when nothing is attached to its DC plug, or when an attached device is powered down. Most DC converters are cheaply built, vary widely even from the same maker in efficiency, and have little of the prowess built into most other home electronics and computing peripherals.</p>

<p>With the rise in prices of oil and the volatility of electrical prices in the U.S., there are many different efforts underway to reduce standby power, as well as shift recharging power from daytime to off-peak hours when electrical demand is low.<br />
One of the comprehensive solutions for some of the lowest-hanging culprits comes from California-based <a target="new" href="http://www.greenplug.us">Green Plug</a>. The company wants to give away a chunk of their technology to secure themselves a place in all power supplies sold. The tradeoff may be very worthwhile.</p>

<p><b>Building a DC Ecosystem</b><br />
Green Plug’s goal is to kill off the adapters by creating a new standard for power recharging: a central and efficient DC conversion hub. They use standard USB connectors and intelligence about power supplies to reduce electrical usage while potentially extending the life of our hardware. Green Plug has developed their own high-power version of a USB cable that could recharge laptops and other more demanding hardware. </p>

<p>In Green Plug's model, a central hub with multiple USB ports handles anything that’s plugged into it. It checks for whether a given device has its smart technology built in, and whether the device is high- or low-power. Unless a higher charge is required, the hub uses only USB-compatible low power. In standby mode, it simply shuts off power, instead of allowing an unneeded trickle. </p>

<p>According to company founder and CEO Frank P. Paniagua, Jr., the system works because it's a natural transition for consumers. “You don't have to change your behavior: you plug in, you save energy, you cut e-waste. Plus, it's safe: it detects what that client device is on the other side.” </p>

<p>A related benefit of Green Plug’s approach is that the charging system has smarts. Any hardware enabled with Green Plug’s chips can transmit information about its status—number of battery cycles, current charge, and other details. </p>

<p>Home users might use this information to see the power they’re consuming, to find out whether they can unplug a camera or phone and use it for the day, or to help with technical support when a device goes south. In offices, this information could ultimately be aggregated and used to control when power is used, as companies can often score off-peak prices from utilities, or spot faulty hardware. </p>

<p>It’s the enabled hardware that’s the limiting factor for adoption, however. </p>

<p><b>Will Manufacturers Buy In?</b><br />
Green Plug has patented some of its technology, and opted to provide royalty-free licenses for its communications protocol (<a target="new" href="http://www.greenplug.us/products.html">Greentalk</a>) and its modification to USB connectors to allow high power. It makes its money by selling its own chips and licensing its technology to chipmakers to embed in their power-supply systems. <a target="new" href=" http://www.westinghouse.com/">Westinghouse</a> is the first company to sign on to use Green Plug’s system in some <a target="new" href="http://www.thestandard.com/news/2008/06/13/support-grows-universal-power-adapter">new products</a>.</p>

<p>Paniagua believes that they have a fighting chance because of regulatory and energy market changes. Manufacturers in some countries, including those in the European Union, must plan for a product’s lifecycle, and be able to <a target="new" href="http://ec.europa.eu/environment/ipp/">accept and disassemble systems when they’ve expired</a>. “If you manufacture it, you're going to have to take it back." (Read more about producer take-bake programs in the <a target="new" href="http://www.worldchanging.com/local/seattle/archives/008027.html">Worldchanging archives</a>).</p>

<p>Green Plug likes to emphasize the waste resulting from the adapters' short lifespans. The company estimates 3.2 billion external power supplies will be built worldwide in 2008 (with about a quarter coming to the U.S.), and that 434 million will be retired this year in just the U.S.—with only a small percentage heading into electronics recycling. Green Plug’s system—which, as their reference design demonstrates, uses water-soluble plastic and solder—easily comes apart at end-of-life, making it easy to <a target="new" href="http://www.worldchanging.com/archives/008266.html">harvest recyclable components</a>.<br />
But even without fees, Green Plug faces no easy task in challenging the industry to adopt a new norm. To begin the conversation, Green Plug founded a trade group, the <a target="new" href="http://www.allianceforuniversalpower.org/home.php">Alliance for Universal Power Supplies</a>, to bring together stakeholders like utilities, chip makers and manufacturers. California utility giant PG&E has hosted the first two alliance meetings.</p>

<p><b>The Future of Charging</b><br />
Perhaps what’s most likely to help lead Green Plug’s ecosystem to success, however, is Paniagua’s focus on the broader charging market—including hybrid plug-in and electric cars. PG&E’s involvement with the power supply alliance stems from a broader goal: to combine smart-grid intelligence on a power system with smart-charging intelligence in devices like cars.</p>

<p>Utilities are looking for “a real-time secure protocol” that they can work with, he said, and Green Plug hopes theirs becomes the winner.  </p>

<p>For instance, a plug-in hybrid or electric car with Greentalk inside could be scheduled through an owner’s computer to charge between 1 am and 5 am in the morning, with the device figuring out the amount of current it needs to draw to charge within that period.</p>

<p>This could allow the kind of personally managed power shaving that utilities love: moving power usage off peak daytime hours into the night when power is cheap. Utilities that own plants also run their least-efficient, most-expensive, and most-polluting facilities last. </p>

<p>Ultimately, the inefficiency of almost every part of electronics power usage, from cords to adapters to power supply components, has to be addressed as the cost of raw materials increases, manufacturers are more obliged to use less and accept back more, and power prices climb.</p>

<p>Green Plug may not have the only answer, but they do have a viable one. Equipment using their technology should start appearing as soon as late this year. </p>

<p><i>Glenn Fleishman is a Seattle journalist who focuses on technology, and how to overcome it. Glenn writes regularly about wireless data at <a target="new" href="http://www.wifinetnews.com">Wi-Fi Networking News</a>, and Macs at <a target="new" href="http://www.tidbits.com">TidBITS</a>.</p>

<p>Image credit: <a target="new" href="http://www.greenplug.us">Green Plug</a>.<br />
</p>]]>
        
    </content>
</entry>
<entry>
    <title>More Parking! Chicago Discovers Their Curbsides are Lined with Gold</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008331.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8331" title="More Parking! Chicago Discovers Their Curbsides are Lined with Gold" />
    <id>tag:www.worldchanging.com,2008://1.8331</id>
    
    <published>2008-08-07T21:19:51Z</published>
    <updated>2008-08-08T18:24:41Z</updated>
    
    <summary> San Francisco may have the most technologically nifty new parking system in the U.S., but Chicago wins big points for the mercenary genius of...</summary>
    <author>
        <name>Adam Stein</name>
        
    </author>
            <category term="Columns" />
            <category term="Resource - Cities" />
            <category term="Transportation" />
    
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        <![CDATA[<p><img alt="Chicago%20Streets.jpg" src="http://www.worldchanging.com/Chicago%20Streets.jpg" width="240" height="180" align="right" hspace="5" vpsace="5" /> San Francisco may have the most <a href="http://www.worldchanging.com/archives//008229.html">technologically nifty</a> new parking system in the U.S., but Chicago wins big points for the mercenary genius of their approach: the city expects to raise over a billion dollars by auctioning a 50-year concession on their <a href=" http://www.streetsblog.org/2008/07/31/chicago-style-parking-plan-could-raise-5-billion-plus-for-nyc/">entire parking system</a>. </p>

<p>Private vendors are willing to pay so much for the right to manage the city's 36,000 parking spaces because they know the real estate is presently underpriced. The winning bidder will be required to install "state-of-the-art parking meters that monitor parking space availability and adjust rates to ensure an open space on every block." The new system should reduce congestion, lower greenhouse gas emissions, improve air quality, and generally make the city more livable. It will also mint a good deal of cash for both the vendor and the city government. </p>

<p>Such public-private partnerships can be controversial. Some object to the very idea of public goods in private hands. Others worry that corporations suffer from a lack of accountability to voters. </p>

<p>Which, in some ways, is the point. Drivers are a powerful voting bloc, and city officials have generally been unwilling to cross them. Particularly if some of that billion-dollar windfall finds its way to public transit projects, the deal will likely work out well for Chicagoans.</p>]]>
        
    </content>
</entry>
<entry>
    <title>Buildings--the Biggest Bang for the Buck in Global CO2 Abatement</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008316.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8316" title="Buildings--the Biggest Bang for the Buck in Global CO2 Abatement" />
    <id>tag:www.worldchanging.com,2008://1.8316</id>
    
    <published>2008-08-06T16:43:26Z</published>
    <updated>2008-08-06T21:16:52Z</updated>
    
    <summary>The Vattenfall/McKinsey Report &quot;A Cost Curve for Greenhouse Gas Reduction&quot; contains a graph (below) that everybody needs to see. The graph shows how much greenhouse...</summary>
    <author>
        <name>Jeremy Faludi</name>
        <uri>http://www.worldchanging.com/jeremy_bio.html</uri>
    </author>
            <category term="Columns" />
    
    <content type="html" xml:lang="en" xml:base="http://www.worldchanging.com/">
        <![CDATA[<p>The Vattenfall/McKinsey Report <a target="new" href="http://www.mckinseyquarterly.com/A_cost_curve_for_greenhouse_gas_reduction_1911_abstract">"A Cost Curve for Greenhouse Gas Reduction"</a> contains a graph (below) that everybody needs to see. The graph shows how much greenhouse gas abatement potential lies in some popular strategies/technologies, and simultaneously shows the monetary cost of each strategy.  </p>

<center><img alt="abatement_cost.jpg" src="http://www.worldchanging.com/abatement_cost.jpg" width="450" height="435" /></center>

<p>The first thing you notice when you see the graph is that the cost for many abatement strategies is <i>negative</i>.  That means these strategies <i>make</i> money, they don't cost money.  The second thing that you notice is most of the money-making strategies are in the building industry: better insulation, better HVAC, better lighting, better water heating.  Also in the money-making realm are better vehicle fuel efficiency and sugarcane ethanol.  Forestry has perhaps the largest single abatement potential but is one of the more expensive methods; the power industry has the largest total abatement potential, but different technologies have different costs.  There are some aspects of the graph I am skeptical about.  For instance, the extremely high price of biodiesel--in San Francisco right now, biodiesel is cheaper than petro-diesel.  (But Jørgen Vos of <a target="new" href="http://www.sustainplan.com">Sustainability Planning Partners</a> and <a target="new" href="http://www.natlogic.com/">Natural Logic</a> has done a <a target="new" href="http://moodle.presidiomba.org/file.php/1/moddata/forum/1608/74084/biofuels_draft.pdf">paper</a> indicating biodiesel makes less sense ecologically than we might think.)  Also, nuclear power shows up as cheaper than wind, which is not true according to Rocky Mountain Institute's <a target="new" href="http://www.oilendgame.com/">Winning the Oil Endgame</a>.  And finally, sequestration by plankton in oceans and biochar in soils do not even appear on the graph.  But still, the graph is a fantastic visualization of most strategies and their costs.  It should inform strategic planning in companies and governments.</p>

<p><br />
<b>Planning Effective Emission Trading Schemes</b></p>

<p>One governmental strategy for CO2 abatement is cap-and-trade systems.  Emissions trading schemes in the EU and US currently only count CO2 abatement at the source--energy generation.  But anyone who knows about efficiency (such as Amory Lovins, <a target="new" href="http://eetd.lbl.gov/">LBL</a>, <a target="new" href="https://www.llnl.gov/">LLNL</a>, <a target="new" href="http://www.nrel.gov/">NREL</a>, and many other research labs) will be quick to point out that avoiding one unit of end-user electricity use avoids <a target="new" href="https://eed.llnl.gov/flow/02flow.php">three units</a> of primary energy use, due to the inefficiencies of generating electricity.  Therefore, end-user efficiency should be valued right alongside clean power generation.</p>

<p>A movement has started to get efficiency equal footing in emissions trading schemes.  <a target="new" href="http://www.lendlease.com/">Lend Lease Corporation</a>, <a target="new" href="http://www.lincolnescott.com/flash.html">Lincolne Scott</a>, and Advanced Environmental (a subdivision of Lincolne Scott) have proposed an <a target="new" href="http://www.garnautreview.org.au/CA25734E0016A131/WebObj/ETSSubmission-LendLease-LincolneScott-AdvancedEnvironmental(jointsubmission)/$File/ETS%20Submission%20-%20Lend%20Lease%20-%20Lincolne%20Scott%20-%20Advanced%20Environmental%20(joint%20submission).pdf">Integrated Emissions & Efficiency Trading Scheme</a> (EETS).  The 70-page document details both the rationale of the system and how it would work.  For instance, they quote the Stern Report and Bill Clinton, saying:</p>

<blockquote><i>"If upstream emissions from heat and electricity are included, emissions from buildings total 40% of global emissions and up to 80% of total greenhouse gas emissions in our cities and towns.  The building sector provides more potential for quick, deep and cost effective greenhouse gas mitigation than any other industry..."</blockquote>

<blockquote>"An integrated EETS will... improve the energy efficiency of the vast majority (98%) of building stock: existing buildings which hold the lowest cost abatement opportunities in the world."</blockquote></i>

<p>They also quote the McKinsey study, saying "High value carbon credits of AUD $34 per ton of carbon dioxide equivalent (tCO2-e) could realistically achieve a carbon zero position in commercial office buildings at nil cost and, based on the McKinsey cost curves, energy efficiency in buildings represents an estimated cost negative abatement of US$45 billion to the United States economy, and $5.2 billion to the Australian economy."</p>

<p>How would cap-and-trade work for efficiency?  It would be similar to emissions trading, but instead of caps on emission from power generation, building owners would calculate the amount of CO2-equivalent emissions their buildings use (adding up all their electricity, oil, gas, and other energy use), and there would be a cap for an allowable amount of CO2 emission per square meter of building.  This would not replace normal emission trading.  The integrated EETS system would have an efficiency cap-and-trade market in addition to the power generation emission cap-and-trade market, working in parallel.  </p>

<p>Detractors have argued against efficiency counting for emissions offsets because of concerns about double-counting.  (If a building uses less energy, couldn't the building owner trade abatement credits while the power company also trades abatement credits for not generating the additional power that would have been used?)  The EETS avoids this by having the two separate buckets, one for power generation and one for building energy use.  Each is its own separate market, and efficiency credits would not count toward a nation's Kyoto Protocol goals.</p>

<p>Another argument against such a scheme is that cap-and-trade schemes are a form of tax and subsidy, and there is no need to subsidize CO2 abatement methods that are already money-makers (and they clearly are, by the McKinsey graph above).  Architect and consultant <a target="new" href="http://www.heubank.com/">Huston Eubank</a>, formerly of the World Green Building Council and Rocky Mountain Institute, explained that in existing emissions trading schemes, "A project only qualifies... if it can prove that the emissions reduction would not have occurred without the project. In its strictest sense, this means that the project must not have been financially feasible without carbon credits."  This causes the unintended consequence of not encouraging financially sustainable strategies for environmental sustainability.  True sustainability needs to be commercially viable as well as ecologically helpful: isn't it a much better use of taxpayer money to launch an industry that will become self-sustaining rather than spend money on things which would never be economically feasible by themselves?  Obviously the scale of our environmental challenge is large enough that we can't limit ourselves to money-making schemes--we need to pump money into every technology that works--but it would be foolish for us to skip over the low-hanging fruit in favor of more expensive, slower, and less proven strategies.  That is effectively what we are doing with the emissions trading schemes that exist now.</p>

<p>The exclusion of money-making strategies for CO2 abatement in the building industry also ignores the perverse incentives of the building industry's economy.  This is an industry where the people paying for a building's energy use are not the same people who built the building, where first cost is nearly always at odds with life-cycle cost.  A cap-and-trade scheme is perfect for an industry like this, because it introduces a new feedback loop that counteracts (and in the long run overwhelms) the existing perverse incentives.  It effectively rationalizes the economy of the industry, internalizing some of the externalities of inefficiency.  </p>

<p><br />
<b>Steps To Implementation</b></p>

<p>How likely is an EETS to be implemented?  Eubank provided me with documents from the <a target="new" href="http://www.unep.org/">UNEP</a>'s <a target="new" href="http://www.unepsbci.org/">Sustainable Buildings & Construction Initiative</a>, which said, "At the moment, a number of projects regarding energy efficiency in buildings - such as those that introduce solar power, more efficient lighting devices, HVAC systems, and cooking devices, such as stoves in rural areas that require less biomass in their operation - are eligible for the flexible instruments of the Kyoto Protocol, particularly under the CDM. These projects are, however, still rather few in number and limited to active solutions, such as PV cells, or other technological options. Passive solutions, such as the design of better oriented and ventilated buildings, are not yet applicable under the instruments of the Kyoto Protocol."  What's required for passive systems to count are universally agreed-upon benchmarks and measurement standards, so that legitimate quantitative values can be established for energy savings.  Luckily, data and calculation methods for this have been built and refined for over a decade in the US, as part of the LEED rating system, and have been worked on by some of the best labs and consultancies in the industry.  The World Green Building Council and other groups can work together to establish similar benchmarks and measurement systems for national and international EETS systems.  However, as Eubank pointed out, "Getting UNFCCC approval for a new methodology is a long and arduous process. Thus the importance of supporting this initiative."</p>

<p>Encouragingly, one of the UNEP's documents said that "At a June side event in Bonn, Germany, the UNFCCC [United Nations Framework Convention on Climate Change] secretariats requested UNEP-SBCI's to assist in reviewing how to put the building sector on the agenda at the upcoming Conference of the Parties 14 in Poznan, Poland in December 2008."  Public awareness of Lend Lease, Lincolne Scott, and Advanced Environmental's integrated efficiency and emissions trading scheme is still slim, however, and it needs to come to the attention of more policymakers.  It would be foolish of us to bypass the low-hanging fruit of 40% of the world's CO2 emissions, which can be abated not only without economic hardship but with economic gain.</p>]]>
        
    </content>
</entry>
<entry>
    <title>A Tool for Building Healthier Public Projects and Policies</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008308.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8308" title="A Tool for Building Healthier Public Projects and Policies" />
    <id>tag:www.worldchanging.com,2008://1.8308</id>
    
    <published>2008-08-01T17:33:41Z</published>
    <updated>2008-08-01T18:25:47Z</updated>
    
    <summary> By Lori Williams We know our environment, and the rules we live by, affect our health. The city around us influences how much time...</summary>
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        <name></name>
        <uri>http://www.worldchanging.com/</uri>
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        <![CDATA[<p><img alt="2598939647_0212993339.jpg" src="http://www.worldchanging.com/2598939647_0212993339.jpg" width="500" height="308" /></p>

<p><br />
By Lori Williams</p>

<p>We know our environment, and the rules we live by, affect our health. The city around us influences how much time we spend walking, how clean our air is, even how anxious we feel. So how can we plan effective local infrastructure that also helps to keep our community as healthy as possible? An analytical tool called a <a target="new" href="http://www.cdc.gov/healthyplaces/hia.htm">health impact assessment</a> (HIA), which has a long history of use in Europe, is now gaining popularity in the U.S. as a practical means of putting the well-being of people back into the policy-making process. These studies evaluate all potential public health effects (both negative and beneficial) of a project, program or policy.</p>

<p>The few HIAs that have been conducted in the States so far have had significant impacts. In San Francisco, HIAs have contributed to the passage of a citywide living wage ordinance and to an increase in affordable housing requirements in the downtown <a target="new" href="http://www.sfgov.org/site/planning_index.asp?id=67762">area plan</a>. HIA recommendations led to the creation of a new cross-departmental Active Living Division in the city of Decatur, Ga., and an HIA in Minneapolis helped make the case for funding pedestrian and bicycle infrastructure as part of a redevelopment project (if you're interested in case studies, you can <a target="new" href="http://www.cdc.gov/healthyplaces/hia.htm">download more information here</a>). </p>

<p>In my hometown of Seattle, HIAs have also made a difference in city planning discussions. <a target="new" href="http://www.metrokc.gov/health/">Public Health – Seattle and King County</a> and pedestrian advocacy group <a target="new" href="http://www.feetfirst.info/">Feet First</a> conducted a pilot HIA to evaluate the impact of the planned <a target ="new" a href="http://www.feetfirst.info/mapping/BeaconHill_text.pdf">LINK light rail project</a> in the Beacon Hill neighborhood. According to Seth Schromen-Wawrin, active communities program director at Feet First, the Beacon Hill HIA drove the decision to design the station as a "festival street" with public gathering space that could host a farmers' market and other community building events. Lyle Bicknell, senior urban designer with the city of Seattle, says that the HIA "added gravitas" to the discussion "about how to make the situation more walkable, more green."</p>

<p>A second HIA was mandated by the 2007 State legislature. In <target ="new" a href="http://www.leg.wa.gov/pub/billinfo/2007-08/Pdf/Bills/Session%20Law%202007/6099-S.SL.pdf">Senate Bill 6099</a>, the legislature directed Public Health and the <a target="new" href="http://www.pscleanair.org/">Puget Sound Clean Air Agency</a> to conduct a health impact assessment for the <a target="new" href="http://www.wsdot.wa.gov/projects/SR520Bridge/">SR 520 bridge replacement</a>, a 6-mile highway project that will replace aging structures with safer ones, and add new <a target="new" href="http://en.wikipedia.org/wiki/High-occupancy_vehicle_lane">HOV lanes</a>. According to the most recently available documents, the SR 520 HIA is considering the impacts of the bridge on "air, noise, green space, water, physical activity, safety, social capital, mental health and emergency preparedness."</p>

<p>HIAs are customized case-by-case to examine the health-related factors that are most relevant to a specific project. Existing HIAs have researched impacts on general and pedestrian safety, air quality, physical activity, access to open space, noise, social capital, income, educational achievement and emergency preparedness. HIAs generally focus on intermediate variables, rather than health outcomes themselves, because the variables are often easier to relate to project activities. For example, an HIA evaluating a housing project might focus on housing affordability, and the potential for residential displacement and segregation. It would not include the myriad mental and physical health effects that may result from unstable housing, such as stress-related illnesses or poor school performance among children. </p>

<p>Health impact assessments range in complexity from simple, "rapid" HIA to more extensive "comprehensive" HIA. In a rapid HIA, a public health professional reviews existing evidence between a type of project or program and health, and may make recommendations to the responsible project team or government staff. A comprehensive HIA also includes data collection from surveys, focus groups or other methods, and a process for engaging community members to develop recommendations. A rapid HIA can be conducted quickly, with few resources, in response to emerging needs. A comprehensive HIA with a community engagement process requires significant resources, both human and financial. </p>

<p>HIAs can bring health risks and benefits to the forefront of public discussion in a practical way that engineers, designers, decision-makers and the community can use to guide their conversations. If your local government is considering a major project or program, as them if they have thought about conducting an HIA.</p>

<p>If you’re a professional interested in conducting HIAs or supporting the use of HIAs, you can also sign up for the <a target ="new" a href="http://www.feetfirst.info/phbe/HIA-USA-listserv">National Health Impact Assessment Listserv</a>.</p>

<p><i>Lori Williams is a community organizer for active living and sustainability in the Seattle area. She holds an MPH and PhD in Epidemiology and can usually be found riding her bike.</p>

<p>Photo credit: <a target="new" href="http://www.flickr.com/photos/wanken">flickr/shelbytwhite</a>, licensed by <a target="new" href="http://www.creativecommons.org">Creative Commons</a>.</i></p>]]>
        
    </content>
</entry>
<entry>
    <title>The Problem With Walk Score, the Possibilities of Carbon Goggles</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008231.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8231" title="The Problem With Walk Score, the Possibilities of Carbon Goggles" />
    <id>tag:www.worldchanging.com,2008://1.8231</id>
    
    <published>2008-07-31T16:05:55Z</published>
    <updated>2008-08-21T10:09:55Z</updated>
    
    <summary> So, last week the good folks at Walk Score released their rankings of the walkability of U.S. cities. Though it may be difficult for...</summary>
    <author>
        <name></name>
        <uri>http://www.worldchanging.com/alex_bio.html</uri>
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            <category term="Columns" />
    
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        <![CDATA[<p><img alt="Walk%20Score.png" src="http://www.worldchanging.com/Walk%20Score.png" width="360" height="300" align="right" hspace="5" vspace"5"/> So, last week the good folks at <a target="new" href="http://www.worldchanging.com/archives//007055.html">Walk Score</a> released their <a target="new" href="http://www.worldchanging.com/archives//008232.html">rankings of the walkability of U.S. cities</a>. Though it may be difficult for some of our European readers to believe, walking is still a somewhat radical concept in many parts of the U.S., and for that reason alone, these guys are making a real contribution simply by giving us a way to talk about how easy it is to hoof it from one place to another.</p>

<p>But <a target="new" href="http://www.worldchanging.com/archives//007856.html">like so many ratings systems</a>, this one is very far from perfect. Walk Score's site admits as much when it <a target="new" href="http://www.walkscore.com/how-it-doesnt-work.shtml">says</a>,</p>

<blockquote><i>We'll be the first to admit that Walk Score is just an approximation of walkability. There are a number of factors that contribute to walkability that are not part of our algorithm:

<p>    * Public transit: Good public transit is important for walkable neighborhoods.<br />
    * Street width and block length: Narrow streets slow down traffic. Short blocks provide more routes to the same destination and make it easier to take a direct route.<br />
    * Street design: Sidewalks and safe crossings are essential to walkability. Appropriate automobile speeds, trees, and other features also help.<br />
    * Safety from crime and crashes: How much crime is in the neighborhood? How many traffic accidents are there? Are streets well-lit?<br />
    * Pedestrian-friendly community design: Are buildings close to the sidewalk with parking in back? Are destinations clustered together?<br />
    * Topography: Hills can make walking difficult, especially if you're carrying groceries.<br />
    * Freeways and bodies of water: Freeways can divide neighborhoods. Swimming is harder than walking.<br />
    * Weather: In some places it's just too hot or cold to walk regularly.</i></blockquote></p>

<p>But these factors are not incidental. They're fundamental.</p>

<p>For Walk Score to be what it aspires to be -- a universal rating of the walkability of U.S. communities -- its current algorithm, which in essence measures population density through the concentration of certain sorts of amenities, won't do.</p>

<p>Walking is an inherently qualitative and sensory experience. Streetscape matters. A lot. Hills, dangerous street crossings, menacing alleys, mean dogs, dead-end streets, rushing traffic: these things can easily make a dense neighborhood pedestrian-hostile. It's telling to me that several of the neighborhoods that rank highly on their list are ones I know well, and ones that many people would find unpleasant to walk around in, especially at rush hour or at night. Not all dense neighborhoods are walkable, and <a target="new" href="http://www.worldchanging.com/archives//007800.html">we want to be promoting good design as much as density</a>.</p>

<p>What's more, the claim to predicting car freedom is a bit flimsy, I feel. The main reason is that while essentially all neighborhoods in which it is easy to go car-free are walkable, not all walkable neighborhoods make it easy to ditch the car. Car freedom requires certain kinds of substructures that not all walkable neighborhoods provide -- not just transit, bike paths, shared cars, but less defined things, like easily walkable connections to other neighborhoods, or nearby markets that keep long hours (since you don't have access to a car to drive across town to get something).</p>

<p>Now, obviously, no algorithm is going to make all these qualitative and complex judgments. The obvious answer is to use crowdsourcing</a>. Open up the mapping process and allow people to rate streets and amenities by certain criteria. Make Walk Score a <a target="new" href="">Yelp</a> for good pedestrian experiences. Allow bikers to collaborate. Include transit riders. Encourage the disabled to bring their own perspective to the streetscape (since not all pedestrians in fact walk).</p>

<p>Users might even be given a set of standardized tools to use to think about walkability, perhaps akin to this <a target="new" href="http://www.walkableamerica.org/checklist-walkability.pdf ">neighborhood pedestrian-friendliness checklist</a> (PDF).</p>

<p>Of course, in order to really make something like this take off, the Walk Score guys will have to pursue a model of open distribution, and it seems like they are unfortunately thinking more in terms of a closed proprietary system that commercially licenses uses of the algorithm, for instance to realtors. This is an outdated business model, it seems to me, yet another <a target="new" href="http://www.worldchanging.com/archives//007946.html">example of sustainability advocates failing to embrace the power of innovative approaches</a>.</p>

<p>A different sort of tool-building approach can be seen in the <a target="new" href="http://www.carbongoggles.org/">Carbon Goggles</a> project. The premise here is simple: we increasingly <a target="new" href="http://www.worldchanging.com/archives//007888.html">know the carbon footprint of objects</a>. We have virtual reality systems which can <a target="new" href="http://www.worldchanging.com/archives//007384.html">model the real world</a>. What if you combined the two?</p>

<p>Carbon Goggles allows you to move through <a target="new" href="http://www.worldchanging.com/search/?page=1&category=&author=&keyword=second%20life&month=&search=Go">Second Life</a> and see how much climate impact the things you see there (or at least some of them) would have in the real world, based on <a target="new" href="http://www.amee.cc/">AMEE</a>, the amazing carbon footprint database of ally Gavin Starks.</p>

<p><img alt="Carbon%20goggles%201.png" src="http://www.worldchanging.com/Carbon%20goggles%201.png" width="276" height="191" /></p>

<p><img alt="Carbon%20goggles%202.png" src="http://www.worldchanging.com/Carbon%20goggles%202.png" width="266" height="182" /></p>

<p><img alt="carbon%20goggles%203.png" src="http://www.worldchanging.com/carbon%20goggles%203.png" width="266" height="188" /></p>

<p>There's a lot to love here, and lots to kibbitz about (given the greenhouse emissions of computing, <a target="new" href="http://slcoe.com/">an avatar footprint view</a> would be a cool feature as well), but the fundamentals are informative: a mash-up tool, based on an open data platform (<a target="new" href="http://www.amee.cc/?page_id=2">AMEE shares</a>) and a sort-of-open visualization platform (<a target="new" href="http://www.worldchanging.com/archives//005781.html">Second Life is taking steps towards openness</a>), that allows us a window into what was previously opaque.</p>

<p><img alt="offsets-for-avatars.jpg" src="http://www.worldchanging.com/offsets-for-avatars.jpg" width="200" height="180"/></p>

<p>We also live in a time when, for the first time, it can be ecologically cheaper to think than to burn energy. (In the past, for instance, resources were cheap and engineering was expensive -- now the opposite is true, and in some uses where engineering can be automated, it's trending towards free).</p>

<p>Our world is already aswarm with data, and soon we'll be piping it through our lives in great gushing torrents. We have amazing platforms, brilliant protocols for sharing information, great ideas for mashing-up insights. If we get the systems right -- and that must mean, whenever it's useful and possible, that these systems are open -- we can use our newfound ability to understand the flows in our lives to transform the impacts of our lives, while making our lives more interesting and beautiful.</p>

<p>But only if we get it right.</p>

<p>(Thanks to Gabriel Scheer and Jim Purbrick for the information.)</p>]]>
        
    </content>
</entry>
<entry>
    <title>A Day at the International Development Design Summit</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008274.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8274" title="A Day at the International Development Design Summit" />
    <id>tag:www.worldchanging.com,2008://1.8274</id>
    
    <published>2008-07-25T22:30:27Z</published>
    <updated>2008-08-15T17:13:47Z</updated>
    
    <summary>I&amp;#39;m hungry, and it&amp;#39;s getting late; I&amp;#39;m worried about missing my train. The potluck table full of food isn&amp;#39;t helping my growling stomach, especially as...</summary>
    <author>
        <name>Robert Katz</name>
        <uri>http://www.worldchanging.com/robert_bio.html</uri>
    </author>
            <category term="Columns" />
            <category term="Emerging Technologies" />
            <category term="Sustainable Design" />
    
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        <![CDATA[<p>I&#39;m hungry, and it&#39;s getting late; I&#39;m worried about missing my train.  The potluck table full of food isn&#39;t helping my growling stomach, especially as more and more dishes arrive.  A fellow bystander casually offers play-by-play commentary: &quot;India&#39;s represented.  Now Ireland.  Ghana&#39;s here; so is Peru.  Where are the Hondurans?  And the Zambians!  They always hold things up…&quot;<br /><br />This scene took place yesterday, in the courtyard of a 1970s-era dorm at <a href="http://web.mit.edu/">MIT</a>, outside of Boston.  Along with 60 others, I was waiting for the Hondurans and Zambians so we could begin the <a href="http://www.iddsummit.org/">International Development Design Summit&#39;s</a> (IDDS) around the world potluck dinner.  IDDS is a two week workshop/seminar/collaboratorium organized by MIT&#39;s appropriate design guru, <a href="http://en.wikipedia.org/wiki/Amy_Smith">Amy Smith</a>.  A MacArthur Genius Award winner, Smith is renowned for her passionate, down-to-earth approach to design for base of the pyramid markets. (Ethan <a href="http://www.worldchanging.com/archives/004146.html">wrote about her</a> back in 2006.)<br /><br />According to the IDDS web site, the goal of the program is <em>to develop simple, inexpensive devices that can be produced locally and make a real difference for people and communities.</em>  This year&#39;s participants hail from 23 countries and include mechanics, social workers, doctors, carpenters, farmers, students, faculty and professors.  <br /><br />IDDS is no frills and free of pretension – a direct reflection of its founder&#39;s personality.  The entire cohort (Amy Smith included) lives in the MIT dorms for a month; when <a href="http://www.paulpolak.com/html/paul.html">Paul Polak </a>came to address the group last week, he stayed in the dorm, too.<br /><br />The roll up your sleeves and get things done ethos was in full effect yesterday – but not in an engineering sense.  Instead of working in a lab, IDDS participants convened in the <a href="http://en.wikipedia.org/wiki/Stata_Center">Stata Center</a> for a day of business planning led by Paul Hudnut.  WorldChanging regulars will know Paul for a variety of reasons: his work with <a href="http://www.envirofit.org/">Envirofit International</a>; the <a href="http://www.biz.colostate.edu/ms/gsse/">Global Social &amp; Sustainable Enterprise</a> program at Colorado State University, which he directs; and/or his fantastic blog, <a href="http://bopreneur.blogspot.com/">What&#39;s a BOPreneur?</a>  Any one of those would make him a favorite of mine on its own – that he does all of them just cements his status as a BoP leader. <br /><br />Paul came to IDDS on a mission – help the early stage companies think through their business plan from the get go.  Too often, scientists and engineers think about the business side of things late in the game, haphazardly bolting it on to the finished product, so to speak.  Paul&#39;s mission: bake the business stuff into the product now, at IDDS.<br /><br />He used this cartoon to make his point – you can&#39;t count on miracles happening.<br /><br /><img src="http://www.sciencecartoonsplus.com/images/miracle3.gif" border="0" width="300" height="364" align="middle" /><br /><br />During his presentation, Paul suggested that &quot;dissemination is the difference between invention and innovation – between creativity and making a difference.&quot;  I can&#39;t help but agree.  He and I share a frustration with the proliferation of solar lamp projects out there.  Sure, it&#39;s a great project for a group of undergraduate engineers to design a functioning solar lamp – from the engineering perspective, at least.  But the world doesn’t need another solar lamp design (and the solar lamp is just an example – we don&#39;t really need another redesigned pot-in-pot refrigerator, or biomass generator, or treadle pump – you get the idea.)<br /><br />Paul suggests – and I agree – that what we need are business models and business thinking, designed into the product, that help these appropriate technologies grow into viable companies.  In the case of <a href="http://envirofit.org/two_stroke_retrofit.html">Envirofit&#39;s 2-stroke engine retrofit kit</a>, the buyer begins to make money the day it is installed.  Treadle pumps work similarly – the buyer understands that, with improved irrigation, he can grow more crops and generate more income.<br /><br />Case in point for the technology-to-business transition may be Suprio Das, whom I met yesterday at IDDS.  Suprio lives in Calcutta, where he and his wife own and operate a small cybercafé.  The business generates enough income for his family to live on, so Suprio has begun to focus on his passion – bringing electricity to bottom of the pyramid households.<br /><br />Suprio works with <a href="http://en.wikipedia.org/wiki/Cycle_rickshaw">cycle rickshaw</a> drivers in the peri-urban districts of Calcutta.  Most of the drivers are very poor, and don’t have access to electricity.  Suprio&#39;s innovation is deceptively simple: he attaches a generator to the rickshaw&#39;s gearshaft, which pumps current into an on-board battery pack as the driver pedals around town.  At the end of the day, the driver returns home and plugs the batteries into a <a href="http://en.wikipedia.org/wiki/LED">LED light</a> – sourced from China, of course – giving the driver&#39;s family two to three hours of electricity they would not otherwise have.<br /><br />His is a simple, appropriate design with a lot of potential.  But Suprio had not thought about his innovation in business terms – until yesterday.  We discussed his costs – if purchased in bulk, he thinks the components could cost as little as 300 rupees (about $7).  His next step is to think about market demand, competition, price point, maintenance, marketing – essentially, he needs to write a business plan.<br /><br />If my back-of-a-napkin business plan conversation with Suprio is any indication, these IDDS projects are still a ways away from commercial operation.  That&#39;s not to say they’re not doing great work, however.  The collaborative environment fostered by Amy – featuring guest speakers like Paul Hudnut, Paul Polak, SELCO&#39;s <a href="http://en.wikipedia.org/wiki/Harish_Hande">Harish Hande</a> and others – is a fertile ground for the design, development and dissemination of world changing ideas.<br /><br />As for last night&#39;s dinner, it was worth the wait.  The Hondurans edged the Zambians, scrambling downstairs with a steaming pot full of fragrant sopa marinada.  Of course, the Zambians&#39; fish, chicken and vegetables were delicious as well – a complement to the 21 other kinds of food jostling for space on the crowded picnic table.  By the time I settled into my seat on the train, I was full – of delicious food, of business ideas and of optimism for our world.  A day with Amy Smith, Paul Hudnut and the IDDS will have that effect on you…</p>]]>
        
    </content>
</entry>
<entry>
    <title>The iPhone, Now in Green(er)</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008266.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8266" title="The iPhone, Now in Green(er)" />
    <id>tag:www.worldchanging.com,2008://1.8266</id>
    
    <published>2008-07-25T19:40:04Z</published>
    <updated>2008-08-15T17:13:47Z</updated>
    
    <summary> By Nancy Scola Inside each of the more than one million 3G iPhones sold so far, you&apos;ll find a lithium-ion battery. No big surprise...</summary>
    <author>
        <name></name>
        <uri>http://www.worldchanging.com/</uri>
    </author>
            <category term="Columns" />
    
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        <![CDATA[<p><img alt="2661741922_c30c3c0b05.jpg" src="http://www.worldchanging.com/2661741922_c30c3c0b05.jpg" width="500" height="296" /></p>

<p><br />
By Nancy Scola</p>

<p>Inside each of the <a target="new" href="http://www.iht.com/articles/2008/07/21/business/21apple.php">more than one million 3G iPhones sold so far</a>, you'll find a lithium-ion battery. No big surprise there. But what's different here from early model iPhones is that the batteries are not soldered in place. That's good news. It means that when your iPhone has a dead battery, you can simply get a new battery, rather than <a target="new" href="http://query.nytimes.com/gst/fullpage.html?res=9E0CE7D7173EF933A05755C0A9619C8B63"> sending the whole thing back to corporate HQ, or dumping it in the trash</a>. And speaking of trash, there's more good news on that front: an unsoldered battery makes a phone easier and more economical to dissemble and recycle.</p>

<p>But you wouldn't know all that from Apple's marketing. It took the gadget gurus over at iFixit to buy and quickly break down a 3G phone to get <a target="new" href="http://www.ifixit.com/Guide/First-Look/iPhone3G">the scoop on the removable battery</a>. In fact, you wouldn't know much at all about the new iPhone's greenness from Apple. I put a call into a company press contact, who walked me through <a target="new" href="http://www.apple.com">apple.com</a> to find a brief below-the-fold <a target="new" href="http://www.apple.com/iphone/specs.html">environmental impact statement</a> on the new iPhone. (This is not exactly transparent <a target="new" href="http://www.worldchanging.com/archives//007488.html">backstory management</a>.)</p>

<p>But while the new iPhone is far from sustainable, Apple's tucked-away impact statement points to definite improvements from the first generation to the second. Beyond the replaceable battery, the handset, headphones and USB cable are all now PVC-free. The circuit board is produced without bromine. The LCD is made sans mercury. And let's back up a bit -- buying a <i>new</i> iPhone might not even be necessary. The software 2.0 upgrade means that owners of first-gen phones don't even need to buy a 3G to get most of the newest functionality. </p>

<p>Apple has long had a reputation, deserved or otherwise, for lagging behind the rest of the computing industry when it comes to the environment. Two years ago Greenpeace launched a campaign to <a target="new" href="http://www.greenmyapple.org/">Green My Apple</a>. The <a target="new" href="http://www.etoxics.org/site/PageServer">Silicon Valley Toxics Coalition</a> has targeted the company with its <a target="new" href="http://www.recyclingtoday.com/news/news.asp?ID=7020&SubCatID=20&CatID=8">Bad Apple</a> campaign. Last April, Steve Jobs responded with a manifesto titled "<a target="new" href="http://www.apple.com/hotnews/agreenerapple/">A Greener Apple</a>." In it, the CEO praised the company while establishing a commitment to quit using toxic chemicals and improve recycling.</p>

<p>Millions of pounds of electronic waste is generated in the U.S. each year, as we've documented <a target="new" href="http://www.worldchanging.com/archives//004258.html">here on Worldchanging</a>. Much of the world's e-waste is shunted off to developing countries, creating landscapes that look like the trashed Earth in Pixar's "Wall-E." Producer take-back programs not only help solve what to do with that waste but also encourage producers to design for recyclability. Apple now takes back all cell phones, regardless of manufacturer, and has <a target="new" href="http://www.apple.com/environment/recycling/">stated a commitment</a> to recycle all of its North American e-waste in the United States.</p>

<p>This is all stuff Apple should be bragging about. We tech geeks obsessed over the details of the new iPhone 3G. Product images were examined with the loving care generally reserved for sonograms and release date was tracked as carefully as a due date. Battery life, the new <a target="new" href="http://www.apple.com/iphone/appstore/">app store</a>, its $199 price tag and AT&T's new rate plans were hashed over. But iPhone's greenness rarely came up, if ever. </p>

<p>Do Apple's marketing wizards think that even their notoriously discerning and design-minded customers are unconcerned about the sustainability of the products they buy? Here, we're talking about smart baked-in design that reduces toxic exposure and waste -- much more game-changing than, say, a shiny but inefficient <a target="new" href="http://store.myitablet.com/solio-solar-charger/5A58A612A.htm">solar cell-phone charger</a> -- but it seems that the latter type of "green products" often get more air time. Corporations are in the great position to educate consumers about paradigm-shifting ways of doing business. Until we're at a point when ethical, sustainable business practices are the standard and don't need to be shouted from the rooftops, it would be great to see a forward-thinking company like Apple push the edge of that envelope.</p>

<p><b>For more, don't miss Jeremy Faludi's <a target="new" href="http://www.worldchanging.com/archives/007622.html">four-part series on green IT</a> in our archives.</b></p>

<p><i><a target="new" href="http://www.nancyscola.com">Nancy Scola</a> is a Brooklyn-based writer, blogger, and editor who focuses on the place where technology meets culture. She's worked in the past on Capitol Hill, in presidential politics, and in progressive radio. </p>

<p>Photo credit: <a target="new" href="http://www.flickr.com/photos/fr3d/">flickr/Fr3d.org</a>, licensed by <a target="new" href="http://www.creativecommons.org">Creative Commons</a></i></p>]]>
        
    </content>
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<entry>
    <title>Ci&apos;s Sustainability Passion Index</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008276.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8276" title="Ci's Sustainability Passion Index" />
    <id>tag:www.worldchanging.com,2008://1.8276</id>
    
    <published>2008-07-25T18:11:20Z</published>
    <updated>2008-08-15T17:13:47Z</updated>
    
    <summary>To attract people willing to spend a little more for a responsibly produced product, companies selling everything from cookies to cars are turning to marketing...</summary>
    <author>
        <name>Sarah Kuck</name>
        
    </author>
            <category term="Branding and Marketing" />
            <category term="Columns" />
    
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        <![CDATA[<p>To attract people willing to spend a little more for a responsibly produced product, companies selling everything from cookies to cars are turning to marketing firms to help them at least appear like they’ve jumped onto the <a href="http://www.worldchanging.com/archives/008144.html">“big green”</a> bandwagon, whether their products follow suit or not.</p>

<p>One of the many problems with companies washing in green and then calling themselves sustainable is that it not only dilutes the meaningfulness of the movement, but, according to our allies at Conscientious Innovation, it isn’t even an intelligent marketing technique. </p>

<p><a href="http://www.conscientiousinnovation.com/">Ci</a>, a sustainability marketing group and think tank, defines this trend of “going green” to win the attention of conscious consumers as <a href="http://www.conscientiousinnovation.com/jason-mccormick/blog/avoiding-knee-jerk-green">“knee-jerk” green</a>. And they say it’s a bad move, both for the sustainability of the planet and for their business.</p>

<blockquote><i>“What’s happening is simple,” states Jason McCormick of Ci, “brands that haven’t taken an in-depth look at what sustainability actually means think that “green” is the sustainability story they need to be talking about, and they are rushing into something that isn’t right for them. Often, they are totally missing their own, brand-specific sustainability story, one that can powerfully express real actions and real values around other facets of sustainability.”</blockquote></i>

<p>To prove their point, Ci asked more than 5,000 people to rank the importance of sustainability related issues, such as pollution and climate change, community connections and employee treatment. Their <a href="http://www.conscientiousinnovation.com/introducing-sustainability-passion-index">recently released results</a> takes an in depth look at the relationship between consumers and sustainability. </p>

<p>They found that most people fall into five distinct categories along their Sustainability Passion Index, which separates consumers into segments depending on a their passion for sustainability issues. Let's take a look at the groups they found: </p>

<blockquote><i><strong> The Vocal Globalist </strong>
They are passionate about social and environmental issues. They are more concerned about Global Warming than any other group. They are very much connected with their community, talking amongst friends and writing blogs. They take the time to be aware of the issues, and are simultaneously anxious and confident about the future. They make up 41 percent of the general population. </blockquote></i>

<blockquote><i><strong> The Casual Spectator </strong>
They are not particularly passionate about any issues. Connecting with family, friends and community is important, but they don’t think it’s important to make a contribution. They read blogs regularly, but they do not write them. Leading a balanced life, being paid a living wage and treating others with respect is important to them – but no more than any other group believed. They make up 24 percent of the general population. </blockquote></i>

<blockquote><i> <strong> The Hyper Local </strong>
They are passionate about local. Supporting local businesses is important to them. Buying local is important to them. They are active in their neighbourhoods and engaged with what is going on.  Family, friends and community is central to their lives, but they are also very realistic about the choices they make. They shop at mega-brand stores like Wal-Mart, and are generous in giving credit to brands that are trying to make a difference. They make up 19 percent of the general population. </blockquote></i>

<blockquote><i> <strong> The Pragmatic Believer </strong>
They are distinctly passionate about spiritual issues. Having a higher purpose is important to them, yet at the same time they are grounded and focused on what they can achieve. They rate family, friends and community highly, support locally based businesses and volunteer frequently.  Price is a major barrier to making better decisions. Buying organic is not important to them. Climate change is not important to them. They make up 8 percent of the general population. </blockquote></i>

<blockquote><i><strong> The Self-serving Non-believer </strong>
They are distinctly dispassionate about issues that do not affect them directly. Issues such as pollution, global warming and buying environmentally conscious products rank very low in terms of importance. Buying fair trade and local products and services are not important.  Instead they rate issues such as connecting with friends and family, leading a balanced life and nurturing personal relationships. As well as broader issues that could affect them including employee treatment and being paid a living wage. They make up 8 percent of the general population. </blockquote></i>

<p>What I found more interesting than the subdivision of conscious consumers was Ci’s findings on their motivation for making these purchasing choices in the first place:<br />
 <br />
<blockquote><i>The Vocal Globalist <br />
- General concern and wanting to be a better part of society (87%)<br />
The Casual Specator <br />
- What goes around comes around, call it karma if you like (47%)<br />
The Hyper Local <br />
- General concern and wanting to be a better part of society (76%)<br />
The Pragmatic Believer (8%) <br />
- General concern and wanting to be a better part of society (67%)<br />
The Self-Serving Non Believer (8%) <br />
- Being personally impacted or feeling personally connected to the issues (37%)</blockquote></i></p>

<blockquote><i>The fear based motivation "feeling a sense of fear and personal responsibility if I don't act" is highest with the Vocal Globalist (55%)</blockquote></i>

<p>From looking at these results, it’s interesting to see that of the largest percentage of respondents, the Global Vocalists (who said that they are passionate about social and environmental issues, concerned about Global Warming and take the time to be aware of the issues) said they are acting both out of responsibility and concern. </p>

<p>Companies who can truly respond to these concerns, says Ci, will have a better chance of connecting with these consumers.</p>

<p>Although it's never fun to think of myself as merely a consumer, or as someone whose concern could be taken advantage of by marketing gurus, I think the Sustainability Passion Index offers some interesting insight into the world of supply and demand. </p>

<p>Ci's research shows that when producers and consumers can be in a more honest relationship with each other, everybody wins. If you fit into the Global Voices category, for example, proper marketing (think fair trade or sweat-shop free labeling)  could make finding products and services you deem worthy enough to buy less time consuming and less confusing. In return the people producing can respond by making their company and their goods something that people can feel comfortable investing in. <br />
</p>]]>
        
    </content>
</entry>
<entry>
    <title>Hero Reports</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008267.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8267" title="Hero Reports" />
    <id>tag:www.worldchanging.com,2008://1.8267</id>
    
    <published>2008-07-24T10:31:31Z</published>
    <updated>2008-08-14T08:37:17Z</updated>
    
    <summary> News of hero reports caused a stir around the Worldchanging office yesterday. The creator, MIT doctoral candidate Alyssa Wright, hopes that her project can...</summary>
    <author>
        <name>Julia Steinberger</name>
        
    </author>
            <category term="Arts" />
            <category term="Columns" />
            <category term="Communications and Networking" />
            <category term="Education" />
            <category term="Media" />
            <category term="Nonviolence" />
    
    <content type="html" xml:lang="en" xml:base="http://www.worldchanging.com/">
        <![CDATA[<p><img alt="Picture%201.png" src="http://www.worldchanging.com/Picture%201.png" width="470" height="267" /></p>

<p>News of <a target="new" href="http://web.media.mit.edu/~alyssa/NYC/index.php">hero reports</a> caused a stir around the Worldchanging office yesterday. The creator, MIT doctoral candidate Alyssa Wright, hopes that her project can help build public confidence, raise property values in areas where goodwill is prevalent, and just plain improve the collective world view, by collecting and mapping citizens' reports of courageous acts performed by regular folks in New York City. </p>

<p>Wright says she was inspired by the <a target="new" href="http://www.mta.info/mta/security/index.html">See Something, Say Something</a> campaign, New York Metro Transit's effort to inspire citizen vigilance in the wake of the attacks on September 11, 2001 (the campaign, officially titled the "Eyes of New York," first launched in 2003). As the Hero Reports site proclaims: </p>

<blockquote><i>To keep us safe, the New York Metropolitan Transit Authority told us to look for signs of danger, and report them. We think we should also look for signs of courage. We call them hero reports.</i></blockquote>

<p>Wright hopes to collect at least 1,944 reports of citizen courage, to echo the number of responses reported to See Something, Say Something. Her project makes a searchable database out of the resulting reports (currently they've attracted 259), where viewers can even see the random acts of courage <a target="new" href="http://web.media.mit.edu/~alyssa/NYC/map.php">located on a map</a>. It's the polar opposite of sites like <a target="new" href="http://spotcrime.com/ny/new+york">SpotCrime.com</a>, and it produces a completely different view of the world beyond your front door. </p>

<p><a target="new" href="http://www.worldchanging.com/archives//006698.html">Crime mapping</a> has important non-layperson uses, such as helping law enforcement professionals identify patterns and target dangerous criminals. But it's not hard to see how SpotCrime's maps -- crowded with cartoon images of guns, masked robbers, stalking thieves and arson flames -- could shift anyone's imagination into paranoid overdrive.  </p>

<p>Hero reporting is a simple concept, but a powerful reminder that by choosing what to look for, we in some ways create the world we live in and the limit or increase our options. And as often-brilliant MIT professor Henry Jenkins writes on <a target="new" href="http://henryjenkins.org/2008/07/reforming_a_mean_world_hero_re.html">his blog</a>, too often we choose to create a mean world:</p>

<blockquote><i>In the research on media effects, one of the most fully developed findings is what is known as the "mean world syndrome." Research finds that the average citizen grossly over-estimates how dangerous her neighborhood is because she reads the newspaper and assumes that the crime reports are actually a sample of the whole and thus amplifies them accordingly. In practice, a higher portion of violent crimes get reported than most people assume, although there are statistical biases as a result of the under-representation of crimes based on the race and class of the victims.</i></blockquote>

<p>Describing her project to Jenkins, Wright wrote that she hopes recording and mapping acts of heroism will make human kindness into a similar kind of generalization, but one that colors our perception in a positive way: </p>

<blockquote><i>Typically an heroic moment, particularly an everyday heroism, has a very narrow frame. These moments are not connected to each other, but appear as disconnected blips on the radar. When they do appear, the attention is on the self and the individual. What did it take for said person to take that risk? Would I do the same? It does not reflect other cultural factors like race, gender, and class. This focus on the individual stops any possibility of these moments gaining a larger perspective, and cultural impact. By aggregating them, and mapping them, we give the heroic moment weight. This weight can be placed back onto a community, a cultural bias, and a neighborhood.</i></blockquote>

<p>Hero reporting isn't far off from the founding principle of Worldchanging. We're bringing solutions for global sustainability to the foreground in the hopes of connecting the dots to inspire a positive outlook. It isn't because we prefer to pretend that all is right in the world. Rather, it's because we believe that when we view the world optimistically, we are better equipped to fix what is broken, and to build the world we wish to live in.  </p>

<p><i>Image credit: <a target="new" href="http://www.heroreports.org">Hero Reports</a></i></p>]]>
        
    </content>
</entry>
<entry>
    <title>Can Our Allocation of Energy Represent Our Values?</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008201.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8201" title="Can Our Allocation of Energy Represent Our Values?" />
    <id>tag:www.worldchanging.com,2008://1.8201</id>
    
    <published>2008-07-22T23:37:33Z</published>
    <updated>2008-08-12T09:21:07Z</updated>
    
    <summary> By Carey King Moving toward a sustainable, or renewable energy-based economy, stresses the views of how people value their time and exertion. Our system...</summary>
    <author>
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        <uri>http://www.worldchanging.com/</uri>
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            <category term="Columns" />
            <category term="Energy" />
    
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        <![CDATA[<p><img alt="582429985_05ac0e0d55.jpg" src="http://www.worldchanging.com/582429985_05ac0e0d55.jpg" width="470" height="300" /></p>

<p>By <a target="new" href="http://www.beg.utexas.edu/staffinfo/king_c01.htm">Carey King</a></p>

<p>Moving toward a sustainable, or renewable energy-based economy, stresses the views of how people value their time and exertion.  Our system of economics puts value on products and services that allow people to spend less time and/or exertion while performing a task.  This value system is exactly why fossil fuels have been the driving factor for increases in accumulation of material goods and leisure time over the course of the industrial revolution.  </p>

<p>Historically, fossil fuels have had such high energy density (and energy return on that invested to mine them) that we haven't worried too much about how to allocate the energy invested.   When a barrel of oil is refined or a cubic foot of natural gas is burned, it has been obvious that we can produce more products and spend more time in leisure or progressive work. It is because of the concerns of fossil resource scarcity together with environmental effects (air pollution, greenhouse gases and climate change, etc.) that alternatives to fossil resources are sought.</p>

<p>By contrast, when it comes to renewable energy products, particularly biofuels, we've applied intense scrutiny to figuring out the energy return on total energy (or fossil energy) invested because the returns are not as easily determined as being sufficiently greater than one.  Part of this scrutiny is because of the inherently lower energy density of carbohydrates (i.e. biomass) versus hydrocarbons (i.e. fossil fuels).  Another part of the scrutiny derives from the knowledge that fossil fuels currently permeate the vast majority of the manufacturing and agricultural practices of the industrialized world, and understanding the optimal manner in which to deal with their reduced presence, and possible absence, is not obvious.</p>

<p>Allocation factors are an example of the struggle of society to understand the value of output of renewable energy systems and processes.  The allocation factor is a term used to describe how much of the total energy input to a renewable energy system should be “allocated” to, or associated with, both the primary product output (e.g. ethanol, biodiesel, biocrude, etc.) as well as any process coproducts.  These allocation factors are also used to assign greenhouse gas quantities to compare competing energy systems.  Renewable energy systems that output electricity, such as photovoltaic solar panels and wind turbines, are fairly straightforward in giving an allocation factor of one.  That is to say, all of the energy and material inputs that go into manufacturing, operation, and maintenance of the system are used to produce the only output: energy in the form of electricity.  There is no product other than the electricity.  </p>

<p>Assigning an allocation factor for biofuel production is more difficult. Biofuels originate from some form of biomass (e.g. corn, soybeans, cellulose, etc.) that can be used for multiple purposes (e.g. food and fuel) and the extracting them creates output products besides the fuel itself, termed coproducts.  For example, in the typical processing of biodiesel from soybeans, the major outputs are the primary product of biodiesel plus the coproducts of soy meal and glycerin [1].  Fossil fuels have similar product/coproduct distinctions (e.g. natural gas for fertilizers and petroleum for plastics), but because we know there is no long term sustainable use of them, there has been no need to scrutinize how we derive their various products.</p>

<p>So a question arises: for every unit of energy input from field to fuel, how much of that input should be responsible for each product?  To answer this question, there are multiple proposed allocation concepts.  The different allocation methods for coproducts are three non-energy methods and three energy-based methods [2] that are designated by whether the energy consumption of the processes is allocated according to:</p>

<p><b>Non-Energy Methods</b><br />
•	the 100% principle such that all energy consumed is allocated to the primary product (e.g. biofuel).<br />
•	the mass fraction of each of the products,<br />
•	the economic market value of each of the products,</p>

<p><b>Energy-based Methods</b><br />
•	the energy content (calorific value) of each of the products,<br />
•	the energy displaced by each of the products with respect to an existing or customary way of producing the product, or</p>

<p><br />
<b>100% Principle</b><br />
Allocating 100% of energy inputs to renewable energy systems is the most simplistic and uninformative.  There are no decisions to be made, and it removes the capacity for society to learn how to use all available resources and technologies while reusing and recycling as much as possible.  On the other hand, its simplicity easily allows policymakers and consumers to understand the impacts and benefits of renewable systems.   Essentially, the 100% principle is the extreme case that assumes no useful coproducts are possible, or that coproducts are free in terms of monetary or energy input.</p>

<p><b>Mass Fraction</b><br />
Allocating by mass fraction is very straightforward and easy to understand.  Techniques that minimize coproducts should be viewed as positive since otherwise, they would not be coproducts but instead the primary product.  We can likely assume the primary product is the most market viable, at least at the time the renewable energy project is begun.</p>

<p><b>Market Value</b><br />
Using market value to allocate coproducts is the method most akin to the free market principles.  Brazil’s past and continued focus upon sugar cane as a cash crop theoretically enables their companies to decide how much sugar versus ethanol to produce from the same crop.  If one price is up, they can focus on that product versus the other. Currently, the ethanol price is up as <a target="new" href="http://ethanol-business.com/2008/06/26/brazil-signs-deal-to-export-sustainable-ethanol/">a group of Brazilian companies</a> has arranged the first “practical application of verified sustainable ethanol” trade with Sweden [3].  Thus, a market value of coproducts potentially allows a producer to tune his process according to the rather short time scales of commodity fluctuations.  The main drawback of this method is that market prices change, and what could be a good energy balance one day could be a poor one a week later [1].</p>

<p><b>Energy Content (calorific value) of Products</b><br />
Focusing upon the energy content of the products seems like a fundamental method because the purpose of renewable energy systems is to produce a product with high energy content.  The primary product should in fact contain more energy than the coproducts, otherwise the system may have to be reanalyzed in terms of thermodynamic efficiency. This suboptimal energy content ratio could possibly occur if there is pressure to tailor a biofuel to existing infrastructure (which would be a pressure from the market).  The difficulty with this method is that it does not indicate the effort required to achieve the energy intensive fuel or product. For instance, lasers contain high power concentrated in a tight beam, but much power is required to get the energy in that form. </p>

<p><b>Process Energy Input</b><br />
Allocation due to the energy input into the renewable system seems like a logical choice because we are, after all, trying to figure out how to allocate the energy consumed in the renewable energy process. However, this allocation method can be somewhat confusing when the primary product and one or more coproducts results from the same subprocess.  For example, if there is an unavoidable coproduct that results from the feedstock processing steps, how much input energy went into that unavoidable byproduct?  What if the coproduct has no use, meaning it is actually a waste?  Nonetheless, this method can often be more straightforward as in the case with wet-milling corn ethanol since during pre-treatment the starch (used for ethanol) is separated from the grain (used for coproducts), and thus subsequent energy used for processing the grain can easily allocated to the coproducts.</p>

<p><b>Energy Displaced (energy for replacement coproduct)</b><br />
Allocation due to the energy displaced is an inherently comparative methodology.  It requires diligent astute knowledge of the field of the product in order to know the energy input into replacement products.  Also, an equivalent replacement product must exist.   Here, the energy required for producing the primary product is reduced by the amount of energy required for the replacement product. For instance, Shapouri assumes that animal feed products (e.g. DDG) produced from corn ethanol processing can directly replace soybean meal.  A difficulty arises if soy meal, itself a possible coproduct from biodiesel production, might use corn-based animal feeds as a replacement product as well. They can’t both replace each other.  So there can be multiple choices of replacement products that can provide a range of answers for the primary product. </p>

<p>Can these allocation factors reveal something about culture, society, and how we value our energy and time?  Is there a correct or more ethical method?</p>

<p><a target="new" href="http://asae.frymulti.com/abstract.asp?aid=24203&t=1">Pradhan et al.</a> suggest that the correct method depends upon the question being asked. If renewability is the question, they say the mass fraction should be used, but if economic sustainability is to be determined, then the market value allocation approach should be used [1].  For philosophers who like to find the ultimate truth, this solution is rather non-satisfactory, and it avoids the question of whether the market should recognize that energy return on energy invested (EROI) is the major driver for economic growth or if economic growth potential is the driver for the choice of energy resources.  The tail can’t wag the dog, but hopefully with enough flow of accurate information the EROI and economic return will continuously feedback to each other and arrive at the same solution.</p>

<p>[1] Pradhan, A.; Shrestha, D. S.; Van Gerpen, J.; and Duffield, J. 2008. The Energy Balance of Soybean Oil Biodiesel Production: A Review of Past Studies.  Transactions of the American Society of Agricultural and Biological Engineers. 51 (1): 185-194.</p>

<p>[2] Larson, E. A review of life-cycle analysis studies on liquid biofuel systems for the transport sector. Energy for Sustainable Development. June 2006, Vol. X, No. 2: 109-126</p>

<p>[3] Guardian, UK. June 25, 2008. Brazil signs deal to export sustainable ethanol. http://www.guardian.co.uk/business/feedarticle/7609299.</p>

<p>Photo Credit: <a target="new" href="http://www.flickr.com/people/jimmediaart/">Flickr/jimmedia</a>, licensed by <a target="new" href="http://www.creativecommons.org">Creative Commons</a>. <br />
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    </content>
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<entry>
    <title>Human Ingenuity at the World Wind Energy Summit</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008230.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8230" title="Human Ingenuity at the World Wind Energy Summit" />
    <id>tag:www.worldchanging.com,2008://1.8230</id>
    
    <published>2008-07-19T23:05:00Z</published>
    <updated>2008-08-09T08:09:14Z</updated>
    
    <summary>By Kathryn Cooper Whether at the local, national or global level, the plan for a switch to renewable energy involves two crucial pieces: policy and...</summary>
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        <![CDATA[<p><img alt="Magenn%20MARS.jpg" src="http://www.worldchanging.com/Magenn%20MARS.jpg" width="462" height="344" />By Kathryn Cooper</p>

<p>Whether at the local, national or global level, the plan for a switch to renewable energy involves two crucial pieces: policy and technology. As I discussed in my <a target="new" href="http://www.worldchanging.com/archives/008192.html">previous post</a>, many of the discussions at last month's <a target="new" href="http://www.wwec2008.com/">7th Annual World Wind Energy Conference</a> focused on the need – and best-practice strategies -- for firm political policy. Certainly, without effective policy, even the best technologies may not reach their potential. But policy relies on an infrastructure of effective tools to get the job done. </p>

<p>A technology geek at heart, I spent a good bit of the conference searching out those tools in the exhibits area, where ingenuity was bursting from entrepreneurs young and old alike. I found it incredibly inspiring to witness the ingenuity of individuals; their drive, passion and commitment to making a difference that fuels so many people in their search for technical solutions. What follows are some of the highlights: </p>

<p><b>CWIND</b><br />
Some opponents of wind power claim the resource isn't reliable. But engineers are countering with the argument that the real problem is our inflexible method of harvesting wind energy. Wind has never pretended to be a steady, static resource – it comes in gusts, and sometimes slows to a whisper. So, in order to harness its power, we need a system that can respond to changes in input.</p>

<p>Engineers Na’ al Nayef and Duraid Nayef of <a target="new" href="http://www.newworld-generation.com/">New World Generation Inc.</a>, a privately held company with numerous patents in energy storage and wind power generation, have developed CWIND, an innovative variable speed turbine that generates 3-phase power. The main turbine is run by multiple smaller generators that can be engaged together or individually depending on the amount of wind available. The generators can also sense wind gusts and disengage, reducing wear on the mechanical drive. The more flexible system uses its turbine more consistently, and requires fewer costly repairs. An average 2 MW turbine can cost $600,000 to replace, and depending on wind gusts, might require replacement twice over a 20 to 30 year period. </p>

<p>Recent CWIND field trials proved the reliability of the technology. “This testing gives us full confidence to proceed with our commercialization plan to bring utility-scale CWIND turbines to market,” said Paula Mayor, Business Development Manager. “We are now actively seeking strategic partners to take our design to market.”</p>

<p><b>Lighter-than-Air Wind Turbines</b><br />
The team at Magenn Power, founded by veteran airship specialist Fred Ferguson, has just found another application for airships in the wind energy arena (see more about this technology in the <a target="new" href="http://www.worldchanging.com/archives/003870.html">Worldchanging archives</a>).</p>

<p>Their project, the <a target="new" href="http://www.magenn.com/"> Magenn Air Rotor System</a> (MARS, pictured at top, image credit: Magenn) is a lighter-than-air tethered wind turbine that rotates horizontally generating electrical energy. The energy is transferred down a 1000-foot tether for immediate use, or to a set of batteries for later use, or to the power grid. It can fly higher than traditionally installed wind turbines thus catching nighttime jet streams. Other advantages, you can install it pretty well anywhere (locations only restricted by the Federal Aviation Administration & Transport Canada), it can handle a wider range of wind speeds and be deployed without heavy cranes. The crew at Magenn says the technology is perfect for remote areas and developing nations. But you never know, you just might find a “balloon wind farm” near you someday. </p>

<p><br />
<b>One House Revolution</b></p>

<p><img alt="One%20house%20revolution_72.jpg" src="http://www.worldchanging.com/One%20house%20revolution_72.jpg" width="643" height="541" /><br />
Image credit: Volker Thomsen</p>

<p>A visionary and founder of many international companies, Volker Thomsen has worked on renewable energy projects in Denmark and Germany, and is a founding member of the World Wind Energy Institute. A dedicated educator and past president and CEO of St. Lawrence College (Kingston, Ontario), Volker is now using his home as a living example of how renewable energy can be used by everyone. He calls his project, "The One-House Revolution." </p>

<p>The entire project has been developed on a modular basis so that it can be scalable to any size, including apartment complexes. This conventional Canadian home has been converted into a unique self-contained system that generates 100 percent of its own electricity, heat, water and food year-round. The house employs a 5KW solar PV system for electricity, geothermal for heating and cold storage, and a <a target="new" href="http://www.sewagetreatmentplants.co.uk/sewage_treatment_plant/">FAST biological sewage treatment system</a> for water regeneration. The winter garden yields fresh vegetables even during Canada's snowbound winters. </p>

<p>The Thomsens are recording their annual savings, which they currently estimate at more than $10,000. “My main purpose,” explains Volker, “is to give people the guidance to convert their homes in the same way. Here I have created a zero footprint home and I want to make this technology accessible to anyone.”  Volker is penning his “One House Revolution” experience in a book that will be completed in the Fall, 2009. He will also open his house to schools and the public to share his learning.</p>

<p><b>The NDSS Stirling Engine Project</b></p>

<p><img alt="student%20panel.jpg" src="http://www.worldchanging.com/student%20panel.jpg" width="470" height="353" /><br />
Photo credit: Kathryn Cooper</p>

<p><br />
Next up, an educated tug of the heartstrings. A group of 17-year-old high school students from the Napanee District Secondary School (NDSS) in Napanee, Ontario presented a compelling and well-researched plea urging adult decision-makers to adopt and deploy renewable energy solutions. </p>

<p>Under the direction of teacher George Knight, the team of students spent the past 18 months building their version of a home-based solar powered <a target="new" href="http://www.worldchanging.com/archives/003285.html">Stirling engine</a>. While leading firm <a target="new" href="http://blogs.business2.com/greenwombat/2007/06/big_solar_stirl.html">Stirling Energy Systems</a> (SES) has commercialized this technology for solar farms, it is not currently available for small scale applications.</p>

<p> “The question is whether we are going to take the big steps now to avoid the really big jumps later,” observed student team member Jake Mitchell before the international audience of world wind energy thought leaders. “I feel if we (as students) can take some of these steps, why can’t the rest of the world?” </p>

<p>Knight spoke proudly of his students' keen interest and commitment to finding a renewable energy alternative for home use. “I want you to picture how much better our lives would be if we could take the energy of the youth of the world, gave them the knowledge, the skills and the means, and challenge them to repair the planet we are leaving them.”  </p>

<p><img alt="Satellite%20photo_small.jpg" src="http://www.worldchanging.com/Satellite%20photo_small.jpg" width="470" height="627" /><br />
Photo credit: Kathryn Cooper</p>

<p><br />
<b>Wind Energy Training Centers in New Mexico and Alberta, Canada</b><br />
Finally, on the education front: wind energy technology classes are gearing up across North America. General Electric Corporation and <a target="new" href="http://www.mesalands.edu/wind">Mesalands Community College</a> in New Mexico just signed a contract for a 1.5 MW wind turbine to support their Wind Energy Technology Program. The program will be similar to <a target="new" href="http://www.lethbridgecollege.ab.ca/trades/index.php?option=com_content&task=view&id=515&Itemid=701">Lethbridge College’s Wind Turbine Technology</a> course, where candidates learn to test, maintain and service wind generation equipment.  Lethbridge is one of five Canadian colleges that will offer this program. <a target="new" href="http://www.sl.on.ca">St. Lawrence College</a>, host of the 7th World Wind Energy Conference, is in the process of developing their curriculum to train wind technicians. </p>

<p><i>Kathryn Cooper is a sustainability practitioner and a researcher in sustainability and education at York University, Toronto, Canada. </i><br />
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<entry>
    <title>Game Politics: A New Web Community Takes New Zealand’s Political Pulse</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008243.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8243" title="Game Politics: A New Web Community Takes New Zealand’s Political Pulse" />
    <id>tag:www.worldchanging.com,2008://1.8243</id>
    
    <published>2008-07-19T21:28:15Z</published>
    <updated>2008-08-09T08:09:14Z</updated>
    
    <summary>Pulse of the Nation is a new web based initiative to get New Zealand voters engaged in the build up to this year’s general election,...</summary>
    <author>
        <name>Billy Matheson</name>
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        <![CDATA[<p><a target="_blank" href="http://www.pulseofthenation.co.nz">Pulse of the Nation</a> is a new web based initiative to get New Zealand voters engaged in the build up to this year’s general election, through the development of an active online political community.</p>

<p>“We really want to lift the taboo on talking about politics in a way that doesn’t necessarily involve having to say who you choose to vote for” says the game’s producer and ‘virtual electoral officer’ Craig Neilson. </p>

<p>Pulse of the Nation is the brainchild of Jimungo, a New Zealand company specialising in game design for the web. The new website is based on a game platform where communities of players are asked to predict the outcomes of sporting events. Players compete against friends, family and other community members and can win prizes. </p>

<p>Pulse of the Nation will run a virtual election every two weeks up to New Zealand’s next general election later this year. </p>

<p>After players register and cast a vote for their preferred party, they arrive at the prediction section. Players are asked to guess the outcome of the next election. While all the specific data about individual’s political preferences are kept private and confidential at all times, results from all the virtual elections are freely available on the Pulse of the Nation website.</p>

<p>The gaming experience is designed to be fun and welcoming, but there is a deeper intention. The interface aims to simulate the voting day experience as much as possible to encourage political participation. The creators of Pulse of the Nation hope that the game will to encourage people to have a good think about their vote, and the consequences of their vote, well before they step into the voting booth on election day. They also hopes that Pulse of the Nation will be a way for the nearly <a target="_blank" href="http://www.elections.org.nz/news/shift-of-kiwis-overseas.html">50,000 New Zealanders</a> who live in other countries to connect with the political life of their homeland.  </p>

<p>Most political opinion polls in New Zealand are done by telephone and involve relatively small numbers of potential voters, usually <a target="_blank" href="http://tvnz.co.nz/view/page/411368/1887341">between 500 and 1000 people</a>. By contrast over 6000 people had registered and voted on Pulse of the Nation in the two weeks leading up to the first virtual election last week.</p>

<p>The results showed an even more <a target="_blank" href="http://www.scoop.co.nz/stories/PO0807/S00134.htm">dramatic swing</a> against the current Labour government than recent opinion polls had suggested, with the National party receiving over 57% of the votes cast. </p>

<p>While <a target="_blank" href="http://en.wikipedia.org/wiki/Electoral_system_of_New_Zealand">New Zealand uses a MMP</a> (Mixed Member Proportional) voting system that allows people to vote for both their preferred local candidate and their preferred political party, Pulse of the Nation is only offering one party vote. I look forward to the possible addition of two-vote functionality as the parties release their electoral lists. Watch this space. </p>

<p>Another obvious issue with voluntary data of this kind in an online environment is the ‘non-representative’ nature of people polled. When you register for Pulse of the Nation you are asked to provide basic information about age, ethnicity, and which electorate you are registered to vote in. The intention of the site is to provide information, not analysis. Neilson referred me to Farhad Manjoo’s recent book <em>True Enough: Learning to Live in a Post fact Society</em> (<a target="_blank" href="http://www.amazon.com/True-Enough-Learning-Post-Fact-Society/dp/0470050101">Amazon Link</a>). </p>

<p>Interested readers may also want to check out another similar initiative that has been developed by Qi-Shan Lim at Auckland University called <a target="_blank" href="http://www.politicalstockmarket.co.nz/">The New Zealand Political Stock Market</a>. Neilson has met Lim and says that while they had similar aims and interests, the approaches of the two projects are very different. Neilson says he is excited to see other young New Zealanders getting creative around the political life of their country.</p>

<p>See also: <a target="_blank" href="http://www.worldchanging.com/archives//004247.html">Gaming For Change</a> </p>

<p><em>Note:<br />
Craig Neilson is a contributor to WorldChanging. He has had no editorial control over this article.</em></p>]]>
        
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<entry>
    <title>Bike, Meet the City. City, This is the Bike.</title>
    <link rel="alternate" type="text/html" href="http://www.worldchanging.com/archives/008234.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.worldchanging.com/cgi-bin/mt-atom.cgi/weblog/blog_id=1/entry_id=8234" title="Bike, Meet the City. City, This is the Bike." />
    <id>tag:www.worldchanging.com,2008://1.8234</id>
    
    <published>2008-07-18T00:17:36Z</published>
    <updated>2008-08-07T08:00:36Z</updated>
    
    <summary> By Mary Catherine O’Connor What will bike-friendly cities look like ten years from now? As citizens around the world raise the demand for human-powered...</summary>
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            <category term="Transportation" />
    
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        <![CDATA[<p><img alt="2496851790_18a0567473.jpg" src="http://www.worldchanging.com/2496851790_18a0567473.jpg" width="500" height="334" /></p>

<p><br />
By Mary Catherine O’Connor</p>

<p>What will bike-friendly cities look like ten years from now? As citizens around the world raise the demand for human-powered transportation infrastructure, <a target="new" href="http://www.celsias.com/article/uk-invests-clean-transportation-bicycling/">major cities</a> are starting to re-imagine their car-centric transportation models. </p>

<p>Are more American residents bike-commuting as a regular practice? You betcha. According to the San Francisco Municipal Transportation Agency (<a target="new" href="http://www.sfmta.com/cms/home/sfmta.php">SFMTA</a>), bike commuting increased 30 percent in the past year. And this seems to be a national trend. It grew 75 percent in New York City since 2000, doubled in Portland, Ore., in the last five years, and the number of cyclists on Washington, D.C. streets surged a full 100 percent between 2004 and 2006. </p>

<p>What does this look like on a city level? On Thursday, May 8, 2008, from 8 am to 9 am, the SFMTA counted 406 bicyclists rolling into the city’s downtown, heavily congested corridor on one street alone. During that same time, it counted 338 cars moving down the same stretch of roadway. This is the first year that bikes outnumbered cars outside of <a target="new" href="http://www.bikeleague.org/programs/bikemonth/">Bike to Work Day</a>.</p>

<p>But city streets are still often inconvenient, if not downright hostile, to non-drivers. To catch up with demand and encourage even more citizens to cycle, cities from Sao Paulo to Philadelphia are rolling out Bicycle Master Plans (we've covered some <a target="new" href="http://www.worldchanging.com/local/seattle/archives/006426.html">on Worldchanging</a>). Though the details vary from city to city, the plans share fundamental pillars: universal access, education/promotion, positive reinforcement for non-car transit and laws to enforce the plans. Critical to success is extending an invitation to bike commuters with amenities like bike-and-pedestrian paths through busy corridors, bike lanes on streets, and safety features like <a target="new" href="http://www.worldchanging.com/archives//007753.html">Portland's bike boxes</a>. Even little nods to cyclists, like <a target="new" href="http://www.copenhagenize.com/2008/04/garbage-disposal-in-bike-culture.html">this bike-friendly trash can</a>, help break the cycle of car-centric thinking. </p>

<p>But designing a bike-friendly city is about more than giving bikes designation as a segment of traffic flow. It means looking at your environment from the seat of a bicycle, and then transforming what you see in order to make you and your bike fit comfortably and safely into the picture. Those transformations are springing up from city governments, advocacy groups and even motivated individuals. </p>

<p>What follows is a roundup of some solutions for more bike-able cities: </p>

<p><b>Bikes, Transit and Traffic</b><br />
Adjusting mass transit systems with cyclists in mind can allow commuters to combine bikes with trains and buses. This can extend access to residents of suburban or far-flung urban areas. Adding bikes to the already-crowded trains and buses can cause some strife—so much so that bike commuters sometimes find themselves stranded on platforms as crowded trains pass them by. Space-saving <a target="new" href="http://www.metrotransit.org/serviceInfo/bikeOnTrain.asp">bike racks inside trains</a> can help alleviate the problem. Many large cities also offer bike parking options, linked with transit hubs. And <a target="new" href="http://www.worldchanging.com/archives/008228.html">bike-sharing</a> can help commuters connect the transit dots without toting their own bikes. Public bikes, parked near transit stations, let riders travel from bus to train, or from the train station to the mall, without ever bringing a bike on board. </p>

<p>Traffic policies are another important piece of any alternative transportation plan. Disincentives for driving not only encourage drivers to pick another mode of transport, they also reduce traffic and make streets safer for pedestrians and cyclists. <a target="new" href="http://www.worldchanging.com/archives/004282.html">Congestion pricing</a> systems in London, Stockholm and Singapore require drivers to pay to bring cars into dense urban areas at certain times. Several U.S. cities are considering similar plans.</p>

<p>And here's a cool idea taking root in Norway: <a target="new" href="http://www.nordicroads.com/website/index.asp?pageID=154">bike tubes</a> can address two hurdles -- bad weather and bad drivers -- at the same time.</p>

<p><b>Bike Stations</b><br />
The new mobility is about imagining the cyclist's answer to the parking garage, gas station, car wash, mechanic, etc. There are business opportunities aplenty here, as well as smart cooperative models for transit systems and merchants.</p>

<p><a target="new" href="http://www.mellowjohnnys.com">Mellow Johnny’s</a> in Austin, Texas is part bike shop, part café and part cycling support center. It offers one location where bike commuters can park, shower, socialize, access maps and get their gear repaired. Austin city planners hope the center, which was opened in May 2007 by star cyclist Lance Armstrong, will be a valuable resource for the city, as rapid population growth is expected to further congest vehicular traffic. </p>

<p>At Chicago's Millennium Park (which opened in 2004), <a target="new" href="http://www.chicagobikestation.com">bikestation members</a> pay $25 per month for overnight bike storage, showers, lockers and discounts on bike and car-sharing. Want in on it? Write Mayor Daley and ask for more capacity: there’s always waiting list for memberships.</p>

<p>And <a target="new" href="http://www.worldchanging.com/archives/004712.html">co-op bike shops</a> like the <a target="new" href="http://www.bikekitchen.org/">Bike Kitchen</a> in SF and the <a target="new" href="http://catoregon.qwestoffice.net/ebw.htm">Eugene Bicycle Works</a>, are addressing an interest in community and DIY repair.</p>

<p><b>Bikes and The Joneses</b><br />
All the urban infrastructure improvements in the world won’t change the fact that hordes of Americans think that the bicycle is just something their kids interact with, or that biking is just something they do on weekends (after loading their bikes in the car and driving to a park, no less) or that biking is just too dangerous. So a cultural shift will be required.</p>

<p>This kind of social re-engineering has already begun in Bogota, Columbia, where weekly <a target="new" href="http://www.streetfilms.org/archives/ciclovia/">Ciclovia</a> (or “parkway”) events ban cars from 70 miles of city streets, allowing more than one million residents to cruise on bike and foot. The focus is not just cleaning the air but also allowing families a cheap means of recreating while riding, or walking, roller-skating or whatever. Lots of US cities, including Portland, Cleveland, El Paso and others, are adopting smaller versions of the Ciclovia.</p>

<p>These events are being very well received, which is great—but alas, riding only on the weekend with your kids on traffic-less streets does not a transportation revolution make. Events such as Bike to Work Day help get masses of riders out for special events, but other incentives are needed to get people out of their cars and onto their bikes on a regular basis, whether it’s for a work commute or just running errands. Non-profit groups like the <a target="new" href="http://www.sfbike.org">San Francisco Bicycle Coalition</a>, <a target="new" href="http://www.cascade.org">Cascade Bicycle Club</a> and others, offer bike education courses that help cyclists of all abilities and experience learn routes, safety techniques, and legal info to help them feel more comfortable cycling in the city streets. And organizations like Seattle's <a target="new" href="http://www.spokespeople.us/">Spokespeople</a> organize short trips designed to show new riders what it's really like, and to get them excited to travel on two wheels.</p>

<p>Read about <a target="new" href="http://www.worldchanging.com/archives/004676.html">the safest bike city in America</a> and other <a target="new" href="http://www.worldchanging.com/archives//004490.html">international bike solutions</a> in our archives. </p>

<p><i>Freelance writer <a target="new" href="http://www.mcoconnor.com">Mary Catherine O'Connor</a> lives in San Francisco, with her husband, dog, and five bikes.</p>

<p>Photo credit: <a target="new" href="http://www.flickr.com/photos/ari/">Steve Rhodes</a>, licensed by <a target="new" href="http://www.creativecommons.org">Creative Commons</a>.</i><br />
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