May 17, 08
Transforming Business / Socially Responsible Investment
Bright Green Economy / Branding & MarketingÊ
From The Book
Business: Introduction
Business doesn't have to be destructive. At its core, business is about livelihoods and service: providing for our needs by providing what others need. Increasingly, all sorts of people, from CEOs and economists to consumers and small investors, are realizing that we can remake business to truly serve the public good - and make a lot of money in the process. We can build businesses that embrace sustainability, openness, and fairness not as a sideline ethical consideration, but as the path to profits. Indeed, millions of people are involved in efforts to capture the profit that's available through healing the planet.
image from dbking
TerraPass' New and Improved Flight Emissions Calculator
Carbon offset dealer TerraPass (with whom we're working on our Clean Slate offsets) recently launched a new version of their flight emissions calculator. The updated calculator uses data from go-to travel resource TRX to provide a more accurate, personalized...
Resource: NDRC Green Enterprise
There's a lot of evidence to suggest that sustainability and business are a good match. We've often said as much. Amid the many voices out there clamoring for businesses to "go greener," however, the National Resources Defense Council (NDRC...
Green Jobs Find International Support
Many predict that the future of job growth lies within a green economy. Expanding renewable energy industries, such as wind and solar, can offer high-paying jobs for skilled workers. Sitting in a warm Capitol Hill office building last week...
Interview with Mark Anielski
We recently had a chance to talk with Mark Anielski, Albertan and author of The Economics of Happiness: Building Genuine Wealth. Mark has been working for many years on better ways of measuring progress, and this conversation delves into the...
Celebrating the reality of green-collar jobs on Earth Day
by Anna Fahey There's lots of buzz about green-collar jobs these days (sort of like blue-collar jobs, but with a sustainable edge) -- whether you're listening to Obama, McCain, or Clinton; Gregoire, Kulongoski, or Schwarzenegger. Green-collar jobs: skilled manufacturing. You...
Earth Day and the Polling of America
Taking one step back to size up American opinions surrounding sustainability, Worldchanging correspondent Joel Makower has once again collected a number of "green" polls concerning the subject, which came out just in time for Earth Day. While looking through a...
MicroEnergy Credits Corporation: Greening the Base of the Pyramid
By Grace Augustine It is impossible to argue against the need for reliable energy at the base of the pyramid (BoP). Energy drives every facet of society, from nourishment to communication. According to the UNDP, at least 1.2 billion people...
The Top Stories, Earth Day 2008
On previous Earth Days, readers were sure to expect some startling statistics about pollution, global climate change and environmental destruction from most mainstream newspapers. But on Earth Day 2008, we at Worldchanging noticed that much of this year's coverage was...
James Hansen on Peak CO2 and Big Carbon
Jim Hansen with at his clearest and most forceful articulation yet of why climate change, peak oil and human well-being all argue for a massive shift: Our conclusion is that, if humanity wishes to preserve a planet similar to the...
Microfinance: The Good, The Bad and The Ugly
The other day in New York, I had the pleasure of attending a round table organized by the Council on Foreign Relations entitled The Commercialization of Microfinance: The Good, The Bad and The Ugly. Moderated by CFR Senior Fellow Isobel...
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