Jan 5, 09
From The Book
Business: Introduction
Business doesn't have to be destructive. At its core, business is about livelihoods and service: providing for our needs by providing what others need. Increasingly, all sorts of people, from CEOs and economists to consumers and small investors, are realizing that we can remake business to truly serve the public good - and make a lot of money in the process. We can build businesses that embrace sustainability, openness, and fairness not as a sideline ethical consideration, but as the path to profits. Indeed, millions of people are involved in efforts to capture the profit that's available through healing the planet.
image from dbking
Recession and Innovation
At the close of a year that's been a tough one, I've been inspired by people around me to remember that it's often times like these – when things are at their worst – that potential for real and...
Need a More Efficient Flight from Dubai to San Francisco? Good News...
Editor's note: Below is a post that Adam Stern at TerraPass recently shared with us. In our opinion, the accomplishment of the world's "longest green flight" is a dubious one, and we are wary of spreading false hope that the...
Greening the Intellectual Infrastructure
Andy Revkin makes a needed point, that an American bright green recovery can't happen without a lot of new innovation, and thus a lot more people working on innovation: But for such an initiative to be green at a scale...
Create Your Own Currency
"Money," wrote Jamais Cascio, "is the tangible manifestation of an agreement between you and other people that the oddly-colored piece of paper in your hands has value." But what's truly valuable is not those units of currency, so much as...
Green Venture Capital
Can "green tech" have a dark cloud? This New York Time Magazine article on green venture capital makes me simultaneously hopeful and nervous. Kleiner Perkins is one of the giants of venture capital, having scored with some far-sighted early bets...
Obama Embraces Green-Collar Stimulus
by Alan Durning $100 billion for green jobs. Billion! The Associated Press reports plans for a massive new green-collar federal stimulus package: Obama has also embraced calls for a "green jobs" program that invests as much as $100 billion in...
Buy Local or Buy Nothing?
The day after Thanksgiving, when I wake up from my Celebration Roast-induced food-coma, I'll be playing football in the park. But I know lots of people who will be hitting the stores to get a jump start on their...
Selling Sustainability The Mr. Clean Way
Photo by Ashley Bristowe Change is a boutique marketing firm based in Vancouver – or, as per its requisite website mission statement, “a green branding and communications company.” Sounds pretty hazy. Actually, if it sounds like anything, it sounds...
Michael Heller and the Gridlock Economy
Professor Michael Heller of Columbia University got a nice endorsement for his book the other day. Former President Bill Clinton recommended his book, The Gridlock Economy: How Too Much Ownership Wrecks Markets, Stops Innovation, and Costs Lives, as a...
A Low-Carbon Stimulus and Recovery Plan
Imagine a future where government spending went to creating a low-carbon economy, powered by green collar workers and publicly-purposed investments. Instead of government spending that bails out auto industry CEOs and investment bankers on Wall Street, imagine spending that...
worldchanging was founded on the idea that real solutions already exist for building the future we want. it's just a matter of grabbing hold and getting moving.
About Worldchanging
"The most important web site on the planet."
- Bruce Sterling
Have an idea or know about a great new tool or solution? We want to know about it!
Suggest a Story
Submission Guidelines
Design:
Matt Chapman
Logo Design:
Egg
Hosting, Development, and Technical Management: