As the founder and president of Freestone Road Inc., an eBusiness consulting firm based in Seattle, Mark has developed a true passion for helping small companies grow big ideas. He’s also a sucker for diving in and getting his hands dirty, which fits nicely into Worldchanging’s bootstrap ethos. Mark’s core bag of tricks includes web-based business development, strategic planning, brand evolution, and leveraging actionable business intelligence. Prior to founding Freestone Road, Mark spent 14 years with outdoor gear giant REI, most recently as Director of Web Strategy.