26-year-old Jenny Mc Pherson launched this year Enamore, a complete collection made entirely of hemp blends: hemp and cotton, silk or yak wool...

Not those itchy fabrics in potato sack tones, but organic clothes in stylish silhouettes.

“The feeling of some of these fabrics is so unique and luxurious,” explains the Brighton-based designer, “and as hemp is grown organically, it meant for me that I could give meaning and purpose to what I loved doing most, while supporting a growing need for change in our world.”