Jon Stahl's journal pointed me towards a terrific piece from October of this year at Radio Free Blogistan called Weblog Strategies for Nonprofits, written by Christian Crumlish. In the essay, Crumlish goes over some of the ways in which a small non-profit organization can make use of the growing power of weblog tools, such as Moveable Type (used by WorldChanging). His advice is well-worth considering if you're running a non-profit and want to figure out how to communicate your message better.

For people already running blogs, some of his observations will seem unsurprising. But for organizations still getting accustomed to having a relatively static website, the dynamism, voice, and flexibility of the blog format can be revolutionary. One of the founding ideas for WorldChanging is that the intersection of social software and non-profit activism may be enormously fruitful. Crumlish's essay provides a straightforward blueprint for how this can happen.